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The Strong Women’s Club: Jewish women's stories, Jewish women entrepreneurs, Jewish women leaders, Jewish women in business, sports, and science

Join the Strong Women’s Club where Edie Berg interviews successful Jewish women who share the behind-the-scenes personal sides of their stories. Jewish women leaders whose life stories are fascinating, inspiring and will make you proud that you, too, are a member of The Strong Women’s Club. In the Strong Women’s Club, you will hear Jewish women talk about how they reached where they are today, and you will relate to their struggles, their small daily difficulties that sometimes feel insurmountable, and learn straight from one of our own members how they are able to reach their goals.
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Nov 22, 2016

This is a quick, short, and practical podcast with your brags, plus tips and tools to help you be inspired and know that you are not alone, and to set and reach your goals, however big or small they may be.

Today’s brag comes all the way from Australia from Katie Wyatt, so let’s listen.

"Hi Edie, it’s Katie Wyatt here, I’m from the podcast Empire By Design, and I love what you’re doing with The Strong Women’s Club and I just wanted to leave a brag this morning. So, I’ve done a lot of work over the last year trying to get myself on other podcasts as well as creating my own. My brag this week is I have landed an interview on one of the biggest podcasts in my country, which if you can’t tell by the accent, is Australia! I’m totally pumped about it. So, there’s my brag, it’s a small one, but a big one for me. Thanks!! Keep up the good work! "

Thank you, Katie, awesome brag!

The best feeling there is is to set a goal, even if it’s a small goal, and reach it. What a high!

So thank you for sharing it, and thank you for that gorgeous accent that you have, I love it. It always seems like Aussies have more fun, just by the way they speak, right? And I know because I lived in Australia for eight years, and they do have a lot of fun.

Let’s go on to the next tip for the week, which is to build relationships.

I went to a conference today held by Geektime, and as you can imagine, it was a tech conference.

I love tech and my husband is part of an early stage company that won the startup pitch contest, so that was really exciting!

I sat in on a lecture that was a panel of journalists, from Wired, AP, Wall Street Journal, and Bloomberg. The questions they were asked were all about how to pitch a journalist. They all said they get 500 e-mails a day, and even more if an event is coming up. They can’t possibly read all of those emails.
What did their answers have in common?

They all said that it’s important to build a real relationship with them in some way. So that means that you need to meet them at conferences, you need to follow them on their social media, you need to interact with them there, you need to notice what they’re writing about, show that you’re interested and that you’re knowledgeable.
They did have differences in how they liked to receive incoming pitches.

One journalist said, he doesn’t read any of his emails. What he wants is for you to somehow find his cell phone number and for you to call him on his telephone. So that would be important to know, if you wanted to be in the Wall Street Journal, and you were wondering why you can’t get in, this is because you have to know that journalist well enough to know that he wants you to call him on his cell phone and that he wants to go and have a coffee with you! He wants to get to know you well, relatively speaking.

Another person said no way! I don’t want anyone to call me, I want an email, and I want it to be a short email. I want it to have bullet points, with all of the relevant information in the first couple of sentences. He doesn’t even really want sentences, he wants bullet points that state why the story is important to him and why he should talk about your company.

Another journalist said that she wants you to compliment her on her work. What she meant was that she wants you to prove to her that you know her well and that you’ve read what she’s written, you can discuss it, that you are familiar with her, you know what her column talks about and what the publication needs. And she does like to be complimented on her work.

So pay attention to what you are pitching, be concise, know what the journalists are looking for, know what the publication is interested in. Wired and Bloomberg, two different things. Bloomberg wants numbers, Wired wants stories. Be familiar with what they want, build a relationship with a journalist before you ask them to write about you and your company.

Thank you again to Katie Wyatt, from Empire By Design. Thank you all for listening, and I look forward to hearing your brag!

Let us know what you’re proud of , you’ll get a big boost of confidence for doing it, and you’ll also help other women at the same time! So have a great week and go be strong! "

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