The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, female entrepreneurs.

Edie Berg speaks with experts about the business side of the fitness industry, how to grow your fitness business, and how businesses and corporations can use health and wellness to improve employee satisfaction, retention and improve their bottom line. Edie interviews women leaders who use health and fitness as tools for success. Currently, the Strong Women's Club is in Season 3 of production.
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The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, female entrepreneurs.



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Feb 1, 2017

Rabbi Rachel Adler tells us her story about being raised in a reformed household , deciding to become Orthodox, learning Jewish texts and becoming frustrated, and how she became a groundbreaking Jewish theologian, and ultimately received the National Jewish Book Award for Jewish Thought for her book Engendering Judaism.
Dr. Adler has written many important papers about Judaism and feminism, and continues to do so.

She is the David Ellenson Professor of Modern Jewish Thought and Feminist Studies at Hebrew Union College of Los Angeles

Her essay "The Jew Who Wasn't There," first published in 1971, is generally considered the first piece of Jewish feminist theology.

Jan 31, 2017

Welcome to #SWC, a quickie, 5-minute story about an amazing Jewish woman in history!

Thank you for joining me!

This week I attended an online summit, where they asked for three women we were inspired by and why.

I wrote:

Maya Angelou: because of her talent, her beauty, her message, her words. She was the ultimate strong, smart, woman. But she isn’t Jewish, so we won’t talk about her today.

The second woman was Sarah Blakely, the founder of Spanx: what I learn from her is to hustle, hustle, hustle; to believe in yourself despite others not believing in you and to do it all with grace. But, although Sarah is Jewish, she is also alive, and this podcast is about dead Jewish women. So hopefully I’ll be able to get Sarah to come on to the podcast, and I’ll interview her, in real life, and not just read about her.

And the third woman I wrote on that list was Joan Rivers: a woman who broke taboos and was not afraid to speak when others expected her to be soft and quiet and docile.

I started looking for her quotes and clips and I got to watching Fashion Police, which used to be my number one favorite show on TV, which I don’t watch at all now (unless there’s an amazing series, then I spend most of my time NOT watching it, until I can’t hold out anymore, and I binge a few episodes… Like "The Americans", for example.. )

Her story is not a simple one, but one of breaking new ground for women. With a huge personality, a lot of love behind her persona, and a life that wasn’t always clear or easy.

It’s hard to summarize Joan Rivers into a short blog post or podcast.

And I know she may not be in consensus, as to if you think she’s somebody to admire and be inspired by. But I did, and I am and continue to be inspired by her.
Her ultimate chutzpah, the way she could take your breath away with her humor again and again and again. Her ambition was second to none.

One of the things I learned on the summit I attended, which was given by Gloria Feldt and Mary Legakis Engel, was Carpe the Chaos! Meaning, if you want to make a difference, sometimes it’s the difference you’re making that will be the balagan, but it doesn’t mean it’s a bad thing.

In Joan River’s case, she spoke about gender discrimination all the time, about LGBT issues, about injustices, about abortion rights, about women coming out from under their husband’s rule, way back in the 60’s, when she first became famous on the Johnny Carson Show.

So here’s a clip from 1974, which is clean. I’ve watched hours of her now, supposedly researching today’s show, but really just loving every bit of her. In those hours of research, this is 10 seconds of clean audio, so enjoy!

Let me try and tell you a little about her, some things you may know, and others you may not:

Joan was born Joan Molinsky in New York in 1933, to parents who immigrated to the US from Russia.
She graduated Summa Cum Laude from Barnard College.
She performed her comedy in many many small clubs for about 7 years, before she got her break on the Tonight Show with Johnny Carson. She became a regular feature on the show, as well as the Ed Sullivan show, before becoming the permanent host when Johnny was away, and she always credited Johnny Carson with her success.

She did not have an easy career, and she was never conceited about her success, quite the opposite. She was an incredibly hard worker, with a crazy work ethic and ambition.

Joan Rivers was married for six months to her first husband, and they divorced and did not have kids together.
Her second husband was also her producer, Edgar Rosenberg, and together they had Melissa Rivers, their only child. They were married for 22 years, and unfortunately, Edgar Rosenberg committed suicide.

Joan Rivers wrote 12 books, had a line of jewelry and clothing on QVC, was in many movies, TV shows, and on Broadway theater. She was nominated for multiple awards; she has a Grammy and a Daytime Grammy award.

Sadly, Joan Rivers died from complications of surgery on her vocal chords, at the age of 81.

Howard Stern, delivering the eulogy, described Joan Rivers as "brassy in public [and] classy in private”.

Jan 25, 2017

This week has been a historic week for women and all of the women’s movements. As you might know, this podcast is nonpolitical, so I won’t talk about the new President, Mr. Trump. I won’t talk about the inauguration either. But it is impossible to ignore the millions of women who marched as a protestor even more, as a response to President Trump’s words, actions and his derogatory innuendos towards women and their rights. I believe that the women’s march was a lot more than a protest. It was a beginning.

A strong, powerful action that regardless of your political belief women came together. That we are not going backward in time. We are not going to put up with the rubbish we put up with for the last decades and centuries or forever. We will not be ignored. We will not be groped. We will not be objectified and we will not be patronized.

In the spirit of freedom and the end of inequality, and in the spirit of hope that the march has brought back, I’d like to highlight, in today’s podcast, Emma Lazarus.
Emma was a Jewish woman, best known for her poem “The New Colossus” which is engraved at the base of the Statue of Liberty. She was born in 1839 and she died when she was only 38 years old. But her first book of poems and translations was published when she was only 17 years old. She was just a child, a girl.

She grew up as part of the elite society in New York City. Her father was wealthy. He was a sugar refiner and they were very well regarded. Mainly because they were not new immigrants from Eastern Europe, but rather they could trace their heritage back to being amongst the first settlers in that area of the United States.

Emma was always aware of being an outsider, of being different. She was also conscious of the antisemitism that bubbled not very far under the surface both in New York and overseas.

Emma Lazarus was not religious at all. She was very happy in her secular life, but she was open about being Jewish, standing up for Jewish rights and civil equality. Her writing was always well received; she was popular in mainstream publications. But she always advocated that immigrants take on the culture of their new country. And reflect the beauty of where they are now and not continually try to adapt their work, writing and their beliefs from the old country and old belief systems. She was very vocal about writing against anti-Semitism and taking a stand against the pogroms in Russia and writing about antisemitism that was going on in the U.S.

Emma Lazarus even wrote in Jewish publications about a new homeland in Palestine. She is credited with being one of the first people to have this vision well before Zionism was even a word and well before Herzl came along. She was a pioneer in those thoughts. She wrote “The New Colossus” in 1883 but that was placed at the base of the Statue of Liberty in 1903 well after she died, 16 years later.

I want to thank the Jewish Women’s Archive, as usual, for most of this information. To end today’s short tribute to this Jewish women’s activist, I’d like to read a short excerpt from her book “Epistle to the Hebrews” where she emphasizes that it doesn’t matter if you, yourself, are doing well if others in the world are suffering. If you don’t’ know, like me, I didn’t know what the word epistle means, epistle means a letter. That’s good to know, so if you ever need to write an epistle instead of a text message, you’ll know what that means.

This is an excerpt from Emma Lazarus’ book “Epistle to the Hebrews.”
“In defiance of the hostile construction that may be put upon my words, I do not hesitate to say that our national defect is that we are not "tribal" enough; we have not sufficient solidarity to perceive that when the life and property of a Jew in the uttermost provinces of the Caucuses are attacked, the dignity of a Jew in free America is humiliated. We who are prosperous and independent have not sufficient homogeneity to champion on the ground of a common creed, common stock, a common history, a common heritage of misfortune, the rights of the lowest and poorest Jew-peddler who flees, for life and liberty of thought, from Slavonic mobs. Until we are all free, we are none of us free. But lest we should justify the taunts of our opponents, lest we should become "tribal" and narrow and Judaic rather than humane and cosmopolitan like the anti-Semites of Germany and Jew-baiters of Russia, we ignore and repudiate our unhappy brethren as having no part or share in their misfortunes- until the cup of anguish is held also to our own lips.”

Have a good week everybody. Please take strength and hope from the women’s march and go do good in your world.


Jan 18, 2017

Yael Jekogian is the Managing Director of Wings Worldquest, whose mission is to advance women explorers in the field by giving unrestricted grants, connecting women explorers by building community, and providing an outreach educational program for women scientists and explorers to share their work and inspire the next generation of intrepid explorers and global problem-solvers.

Yael is a civil engineer who specialized in environmental engineering prior to leading WINGS.

We talk about sexism in the workplace, female scientists, bringing up girls and fundraising for a cause you believe in.

WINGS Worldquest

Jan 17, 2017

Welcome to #SWC, a quickie, 5-minute story about an amazing Jewish woman in history!

Thank you for joining me!

Today we have Gertrude Berg!

Yup, she was a Berg, and I’m a Berg, at least through marriage, so that’s as good a way as any to choose somebody to highlight!

Gertrude Berg was an actress, a screenwriter, and a producer, born in 1899.
She was responsible for the TV program The Goldbergs, which started as a radio play.
The Goldbergs became one of TV’s most popular sitcoms of the time, beginning in 1949, post-WWII. Gertrude was able to bring a Jewish family into everybody’s TV sets, into their homes, and by doing this, she was able to show Jewish people in a positive light. She’s funny, very stereotypical. You know that ignorance is dangerous, and Gertrude Berg was changing this about the Jewish American, the Jewish Immigrants from Europe to the US, by teaching the US public, in a funny way, about the Jewish immigrants.

I’ll tell you why I was attracted to Gertrude, other than her name:
Gertrude wasn’t just the actress; she was the business woman behind the production.
And a genius marketer.

The program starts and ends with her facing the camera, and naturally talking about the product she’s advertising, in this case, Sanka coffee, as if it’s part of the program.
Now that’s exactly what podcasters do, and why they have such phenomenal success when advertising products. The presenter is believable! You trust them, know them, and like them.

So if the Molly Goldberg on the show, or Gertrude Berg in real life, recommends a product to you while talking to you face to face, in the most personal way, then you’ll buy what she’s selling!

So, I thought a fun thing to do would be for you to be able to hear Molly Goldberg talking about Sanka at the end of her show, The Goldbergs. 

Isn’t it great to hear how she speaks? How she so naturally talks about a product, as if you and she are best friends, and she is doing you a favor by telling you about it, and how you’d be silly to miss out.

She certainly has a lot of shtick !!

Gertrude Berg went on to win a Tony award in 1959 for her performance in "A Majority of One",

She died in September of 1966, which coincidentally is the month I was born. How's that for bringing the story back around :)

Thank you to the Jewish Woman’s Archive for a lot of this information.

Thanks for joining me, this was fun, even though it took a really long time to make this week.

Have a great, and strong, week everybody! Caio for now, lehitraot!

The Goldbergs on YouTube

Jan 11, 2017

Judith Rosenbaum is the Executive Director of The Jewish Women’s Archive.
In the podcast today we talk about JWA, and how they are highlighting and preserving the current and past history of Jewish Women and the larger stories that surround them.

In the podcast you’ll hear:
• How stories are often a way to connect to your Jewish identity beyond the synagogue
• How it is important to be able to explore feminism inside of the Jewish religion in a comfortable way
• How history is unfolding every day and that we are a part of it
• How we can learn a lot from each other
• How we can connect to feminism while respecting religious practices
• How to learn to shape conversation in your community and be a thought leader
And more….

Resources mentioned on today’s show:
Jewish Women’s Archive
The JWA podcast: Can We Talk
BRCA Gene: The National Cancer Institute

The Strong Jewish Women’s Summit is coming up soon!! Stay tuned for details!!

Jan 10, 2017

Today we’re doing something different!

I am interviewing a dead person!

That’s right!

I’ve been thinking of this idea for a long time but wasn’t sure how to incorporate it into the Strong Women's Club, and maybe here is the best place!

So I’m going to to a series of quickie podcasts, where I talk about dead Jewish women.


What that means is that we’ll be exploring, in the short form, the history of Jewish women leaders.

Let’s get to it; we don’t have much time!

For the Strong Women’s Club podcast this week, which will be released this Wednesday, I interview Judith Rosenbaum, who is the executive director of the Jewish Women’s Archive.

So I’ve spent some time on that site, which I have grown to appreciate, as a vast repository of information that is all interesting and exciting and relevant to the work that I’m doing!

On there, this week, is a highlight of Ida Cohen Rosenthal, because Jan 9th, which is today, the day I’m recording this episode, was Ida’s birthday, way back in 1886, in Russia.

So let’s talk about Ida, and how she changed our lives!

Do you know who she was?

Ida Cohen Rosenthal was one of the founders of Maidenform, who invented the bra!!
So let me tell you how they got the idea, and how, even though she invented the bra, Ida was a true feminist. An entrepreneur! A Strong Jewish woman and a leader in her time.

Her name is Ida Kaganovich, and she immigrated to New York in 1905, where she Americanized her name to Cohen, so she became Ida Cohen.

She then met and married William Rosenthal, a good Jewish boy, but because she was not willing to go and work for anybody else, she bought a sewing machine and decided to become a seamstress.

After ten whole years of being a seamstress, she and her husband, William, together with Enid Bissett opened a custom dress shop.

This was in the 1920’s.

So back then, the popular fashion was the flapper dress. And flapper dresses were only suited to women with very flat chests, and the poor women would wrap their boobs up, to make them look flattered. Make them look like boys or “boy form”
Ida was not having any of that. She wasn’t going to flatten her boobs for anybody.
So she invented the bra, where the boobs were held in cups, had straps over the shoulder and fastened in the back! Making you look like a girl, or “Maiden Form,” hence the history of the name.

In the beginning, they were giving away the brassieres for free, to go under the dresses. But women began to ask for them so much, that they quickly closed the dress shop, and changed the name of the business to Maidenform!
William was in charge of the designs, and he invented the different cup sizes and maternity bras. Ida got the patent for adjustable shoulder straps.

But Ida was in charge of the business side of things. And she was a genius marketer.
She came up with the ad line “ I dreamed I was...whatever… in a Maidenform Bra”.

That advertising campaign was used for 20 years successfully!!

So even after Enid retired and William died, and Ida became the president of the company, Maidenform continued to grow and prosper.
Sadly, Ida had a stroke, then died in 1973.

But Maidenform is still run and owned by the Rosenthal family, their daughter, Beatrice, was the president, and also their granddaughter Elizabeth Coleman.


So this has been the first of bringing to you Jewish women leaders in history.
I wanted to have women call in their brags, and learn to say great things about themselves, and inspire others, but it wasn’t as easy as it sounds, and it doesn’t sound all that easy.

Plus, regarding the tools and tips: Many people are already doing that, and doing it well. I want to have episodes that are special to me, to the Strong Women's Club, and to strong Jewish women.

So let’s give this a go! See what you think… please let me know!
The best way would be to go to iTunes and leave a real, honest, rating and review.
Look up The Strong Women’s Club on iTunes, or my name, and it will come up in your search results. Plus some interviews I’ve done on other podcasts, they will also show up there.
I appreciate it a lot!

Keep your eyes and ears open for more news on the summit… the website for the Strong Jewish Women’s Summit is coming up soon and you’ll be able to get lots of info.

Ok, so thank you for joining me in my quest for the perfect short podcast.

Today was fun, talking about dead Jewish women is going to be a blast,
Looking forward to next week!

For now, have a great day, continue to be strong!

Jan 4, 2017

Anniken Fjelberg is the founding partner and co-owner of 657 Oslo, Norway’s largest co-working space for the creative industries, as well as communications agency Superblaise, and the disruptive UT: student agency.

Anniken works actively as a board member and in advisory boards both in the corporate world as well as in the startup ecosystem in Norway. She’s a fierce believer in paying it forward, and does so by being an emerging angel investor and a passionate mentor for entrepreneurs, startups, and students. Anniken recently took part in building the new community #pointnineniners, and through this movement she looks to empower women to choose the investor- and entrepreneurial paths – which are oftentimes interrelated as shown in her own career.

We get a sneak-peak into a female entrepreneur’s life in Norway. Did you know that men have to take at least one month’s paternity leave, and that women get another 11 months’ paid leave ?!?

Great to learn from people in other countries, and bring the best back to our homes.

Have a great 2017 everybody,

Dec 28, 2016

Today we have women representing different aspects of the Boca Raton Jewish community.

And they are, in order of appearance on the podcast:
• Lottie Nilsen: Director of Community Development for the Jewish Federation of South Palm Beach Country; and manager of the Jacobson Jewish Community Foundation’s scholarships and grants
• Shayndel Plotkin: Executive Director of Liumi, and the leader of this trip
• Helena Levine: Head of School at the Donna Klein Jewish Academy, in Boca Raton, Florida
• Aliza Bar Chaim: Psychologist and mental health specialist
• Linda Behmoiras: Publisher and Founder of the Boca Raton Observer
• Maryanne Altschule: Social worker and psychotherapist

Topics discusses in this episode:
• How women want to make a change in the world and in their communities
• How emotional health is vital
• How good relationships need to be taught and modeled
• How women want to liase between business, philanthropy, and their passions
• How women must feel empowered to do well
• How we are working to build bridges and partnerships with women all over the world.
• How most women tend to go through the same things in their lives

Resources mentioned in today’s episode:
Liumi Israel

The Jewish Federation of South Palm Beach County
Donna Klein Jewish Academy
The Boca Raton Observer
The Wexner Heritage Program
• The Florence Melton School of Adult Jewish Learning 


Dec 20, 2016

This week we don’t have a brag for you. But don’t be disappointed, be the one to submit the next brag and give us all the motivation each and every go-getter woman wants. Just leave us a voicemail, it’s simple and easy: click the black button on the right that says, ‘leave a voicemail’. In a quick message, tell us who you are and what you recently did that deserves that virtual high five. Be proud and share!

Lately, I’ve been hinting a lot about new things I’m up to, so it’s about time I told you all face to face, or at least ear to face, or ear to mouth, or rather mouth to ear, or whatever!....

The Strong Women’s Club is making a change. As you know, if you’ve been listening to this program for a while, I live in Israel, and yes, I am Jewish.I’ve lived all over the world, but Israel has been home for over 25 years. How I made that decision is a long story which I'll tell on another podcast episode, but what’s important to share here, is that it was my choice. It is a crazy country. And I love every moment of living here.

So yes, I am a Jewish woman living in Israel. And after focusing my podcast on strong women around the world, I want to talk more about Israel and the strong women building this country. From the financial world to startups and social activists, my goal is to provide you with even more content, Facebook live videos, videos highlighting these women and their businesses, missions, and goals.

I also want to focus on strong Jewish women around the world. I want to learn about each of you, your strengths, how you succeeded despite challenges, your journey and where you are going next. And when I say Jewish women, I mean all of you-- secular, orthodox, whatever label or non-label you are. Your voice will give us strength.

This is a chance to learn, gain wisdom, build a community and support each other, wherever you are. And while we are building each other up, I will continue to boast about my homeland and her achievements. I want you to hear about Israel, from me, a Jewish secular strong and empowered woman.

If that wasn’t a big enough change for you, here’s another one that I hope you will join me in! I am producing a virtual online conference for Jewish women, called, (drum roll please): The Strong Jewish Women’s Summit.

We are just at the beginning of our journey, building the team of women that will help me create the conference, finding the perfect speakers and sponsors who believe in our message and mission. We are building the website now, and hope to share it with you next week. The conference will be in the first quarter of 2017. So when the page goes up, you should sign up and share with your friends around the world. The conference is free and will give you the opportunity to network, find your motivation, personal growth, watch and hear from dozens of empowered strong Jewish women from all over the world and different careers and backgrounds.

Are you someone that wants to speak, be interviewed or share her success story? No travel required, it’s all online. And if you have an idea for the conference, a recommendation, or want to take part, supporting our mission or participating, write me at

For those of you interested in sponsoring, we have a variety of sponsorship opportunities.

This is a great chance to get in front of thousands of Jewish women and make your advertising mark while supporting us.

We are stronger together!

Dec 14, 2016

Elisa Parker is a talk radio host, a speaker and a visionary for women.

Elisa is the co-founder, president & host of the award winning program, See Jane Do.
She is also the co-founder & director of the Passion into Action Women’s Conference, WonderLove, TEDx Grass Valley, Raising Jane and the See Jane Do Media Lounge.

Elisa is very insightful, with many pearls of wisdom, some of which are:
Collaborate with other women Take action! Make a declaration to the world and be outrageous with it!

Look at your strengths and talents, and find out what lights you up!

Be curious

Never disregard the potential that you have

If you don’t ask, the answer is always “No”.....

You can find Elisa and the what she’s working on at

Dec 13, 2016

This is a quick, short and practical podcast with your brags, plus tips and tools to help you be inspired, know that you are not alone, and to set and reach your goals, however big or small they may be!

Today’s awesome brag is from Lori Jill Isenstadt who has a lot to be proud of!

Lori’s company is called All About Breastfeeding, which you can find at
So please check out her website, if you know somebody who just had a baby, or is about to give birth, Lori would be the right person to refer them to .

Now on to today’s tip: keep it simple!!

I love tech! I love new apps, I love new software, I love software updates, new hardware, new phones, new computers, all of it! I don’t get everything when it comes out, but mainly because then we wouldn’t have anything to eat at home, I’d have spent all my money on the latest Parrot Drone, or amazing earphones, or gorgeous new iMacs, or whatever.

I also like to research everything I use very thoroughly. If I need new project management software, for example, like I do now, then I’ll read and practise on the three leading tools so that I can make an informed choice based on my true needs, and not on only on somebody elses recommendation, which is a good starting point, but their needs are not identical to my needs, so I really only rely on myself for things like that.

But, and here is where keeping things simple comes into play: I will always choose only the most practical and simple solution for what me and my team need.

The best example of this is the Google suite of products. I’m talking about Google Docs, Google sheets, and Google calendars, mainly.

On my computer I have both Microsoft Excel and Apple’s numbers. I also have Microsoft Word, plus a great, but really complicated writing software program called Scrivener.

But I don’t use any of these. I always use a Google sheet, or a Google Doc, so that I can easily share them with my team, we can all edit them in real time, if we want, the docs or sheets are saved automatically, and I can access them quickly from any computer anywhere, including my wonderful mobile phone, which is my lovely best friend.

What can be smarter or more simple than that?

So it’s true, they may not have all of the features that their counterparts have, but I’m not doing extra heavy weight spreadsheets, and I’m not writing a novel either. I’m running a small business, and my home for that matter, and keeping it simple keeps me sane and organized.

Organization is the key here. Some of us are born organized, and for others it’s a struggle that takes lots of extra effort. On your team, you will have both types of people, both types of personalities.

So for them, and for you, keep things simple!!

That’s it for now!
Thank you so much for joining me for #SWC
Have a really awesome week!

Dec 7, 2016

Simone Anderson has an amazingly inspirational story. She underwent gastric sleeve stomach surgery and lost over 90 kg/200lbs in 11 months then went on to have a number of plastic surgery operations in order to remove lose skin and has fantastic YouTube videos documenting her progress and journey.

Simone chooses to share her story widely over the internet so that others will know exactly what is involved when undergoing gastric sleeve surgery.
She never let cyber bullies get the better of her, although they tried.

Listen to Simone Anderson’s story and you will hear grace and determination that is truly inspiring.

Nov 30, 2016

How much waste does your family produce each day?

I guarantee you it’s more than Bea Johnson’s family produces in an entire year!
Bea Johnson has launched a global movement and continues to inspire a growing community to live simply and take a stance against needless waste with the application of her 5R's: Refuse, Reduce, Reuse, Recycle, and Rot. She shatters misconceptions, proving that zero waste can not only be "stylish", but also lead to significant health benefits, and time and money savings.

Bea is the author of Zero Waste Home , a book that teaches you how to start reducing the amoung of waste you produce, and how to save money along the way.

You can find out more about Bea on her website: Zero Waste Home 

Nov 29, 2016

Hi, everybody. I'm Edie Berg and this is a quick, short, and practical podcast with your brags plus tips and tools to help you be inspired, know that you're not alone and to set and reach your goals, however big or small they may be.

Today's brag is from a wonderful woman. Her name is Shelli Warren and we are in our Mastermind together. Here's Shelli's brag.

Hi, Edie. It's Shelli Warren and I'm checking in all the way from Canada. I love connecting with you in our Mastermind group with Natalie and the other girls. I'm learning so much from you guys and I love listening to your podcast. I find the caliber of guests that you feature to be simply outstanding. Thank you for the invite to share a brag and so here's mine.

As you know, one of the ways that I connect with my membership is I host a monthly live cocktail hour where I put a fabulous woman on the hot seat and I do a live interview with her and we talk about her journey to success. So the premise is to expand our reach, make new connections and go at a much deeper level in terms of connecting with one another. A group of women who follow me from a city east of me reached out and asked me to come and host a series in their city so I did and it was a great turnout. It was a really fun night, it was a really cool location and I'm just more and more thrilled to be able to connect with my members in person.

So I'm pumped about that and to see where else it's going to go. Thanks so much! Have a fabulous week, keep up the good work in your podcast. I love it!

Thanks, Shelli for taking the time to record your brag. As you can hear, Shelli and I are friends through our wonderful Mastermind group. Shelli actually holds live events which she calls "Feminars" and you can find more about her on her website which is called She spells "connects" with an "x", so that's

As you can hear from Shelli's brag, she's been able to expand her reach, helping women outside of her immediate area so check out what Shelli has to offer on her website. Maybe you'll also be interested in working with her.

Today's tip is directly related to this week's podcast interview with Bea Johnson. As you may have heard on the show, Bea recommends reusing almost everything including clothes which is something that I've been doing for a long time.

Here in Israel, we don't really have thrift shops but there is a second-hand consignment store next to my house in Cfar Shmeriyahu where I live, and I shop there for clothes and shoes for myself and also for my daughter, sometimes. It's a little store, you need to kind of sift through everything that's there and I know that if I'm going to shop at her store, I'm going to be there for an hour, at least, more like an hour and a half. That kind of keeps me away for a long time because generally, I don't have time to spend shopping like that but every so often I do, especially if I know that I have an event coming up.

For example, New Year's Eve is coming up around the corner so I want to buy something kind of shiny and sparkly to wear which is not exactly how I usually dress but New Year's Eve is almost like a costume, so I like to wear things with sequins, really play it up a little bit, look a little Las Vegas-y. I even have a fake fur coat that I like to wear so it's time for me to go to the second-hand store. If I don't buy something for New Year's Eve, I don't find anything that I like, then it's also a win because I didn't spend any money.

This is a consignment shop so I also drop clothes off there. I take everything that we don't need anymore and I just drop it off so the owner donates probably 95% of what I bring and 5% she'll sell and I'll get 50% of the proceeds of what she sold. I take that money, I never take cash back, I always put that back onto my account and sometimes I can go shopping there and buy one or two things and get them for free, it's like magic. It's a wonderful win-win situation, win-win-win because she also donates all the stuff that I bring in so that works out super well.

Around the Holiday time, what's really good about these kinds of things is that you can also buy gifts there. I don't buy second-hand clothes as a gift, usually but I do buy small things of silver. Usually, she has in the store window, maybe a silver serving spoon or something that holds butter that's made out of silver or a sugar dish. Little tongs I bought once, they're gorgeous, for sugar cubes. Beautiful little gifts, unique items, obviously not new so I tell the person I give it to, I say, "Look, I got it at the second-hand store, at the consignment shop." I'm not embarrassed to say it, I'm actually kind of proud of it.

So look around in your area for a consignment store and you can buy really unique gifts. I bought once a crystal bottle for liqueur for a friend who likes to make their own cherry liqueur. It was the perfect gift, nothing I could have bought in any store. So have a look at that, you'll save money, you'll get kudos for being creative and you'll be saving the environment as Bea Johnson says.

Check out your consignment stores in your area. That's my tip for the week. It will save you money and it's kind of fun to do too, you might get a deal that you hadn't expected.

So go have an awesome week, everybody and go be strong!

Nov 23, 2016

Jordana is the co-founder of the direct-to-consumer subscription-based feminine care company, LOLA, and has been listed on the Forbes 30 Under 30 List for 2016.

They are offering our listeners a deep discount of 60% if you use the code STRONGWOMEN on checkout.

Visit their site at

Nov 22, 2016

This is a quick, short, and practical podcast with your brags, plus tips and tools to help you be inspired and know that you are not alone, and to set and reach your goals, however big or small they may be.

Today’s brag comes all the way from Australia from Katie Wyatt, so let’s listen.

"Hi Edie, it’s Katie Wyatt here, I’m from the podcast Empire By Design, and I love what you’re doing with The Strong Women’s Club and I just wanted to leave a brag this morning. So, I’ve done a lot of work over the last year trying to get myself on other podcasts as well as creating my own. My brag this week is I have landed an interview on one of the biggest podcasts in my country, which if you can’t tell by the accent, is Australia! I’m totally pumped about it. So, there’s my brag, it’s a small one, but a big one for me. Thanks!! Keep up the good work! "

Thank you, Katie, awesome brag!

The best feeling there is is to set a goal, even if it’s a small goal, and reach it. What a high!

So thank you for sharing it, and thank you for that gorgeous accent that you have, I love it. It always seems like Aussies have more fun, just by the way they speak, right? And I know because I lived in Australia for eight years, and they do have a lot of fun.

Let’s go on to the next tip for the week, which is to build relationships.

I went to a conference today held by Geektime, and as you can imagine, it was a tech conference.

I love tech and my husband is part of an early stage company that won the startup pitch contest, so that was really exciting!

I sat in on a lecture that was a panel of journalists, from Wired, AP, Wall Street Journal, and Bloomberg. The questions they were asked were all about how to pitch a journalist. They all said they get 500 e-mails a day, and even more if an event is coming up. They can’t possibly read all of those emails.
What did their answers have in common?

They all said that it’s important to build a real relationship with them in some way. So that means that you need to meet them at conferences, you need to follow them on their social media, you need to interact with them there, you need to notice what they’re writing about, show that you’re interested and that you’re knowledgeable.
They did have differences in how they liked to receive incoming pitches.

One journalist said, he doesn’t read any of his emails. What he wants is for you to somehow find his cell phone number and for you to call him on his telephone. So that would be important to know, if you wanted to be in the Wall Street Journal, and you were wondering why you can’t get in, this is because you have to know that journalist well enough to know that he wants you to call him on his cell phone and that he wants to go and have a coffee with you! He wants to get to know you well, relatively speaking.

Another person said no way! I don’t want anyone to call me, I want an email, and I want it to be a short email. I want it to have bullet points, with all of the relevant information in the first couple of sentences. He doesn’t even really want sentences, he wants bullet points that state why the story is important to him and why he should talk about your company.

Another journalist said that she wants you to compliment her on her work. What she meant was that she wants you to prove to her that you know her well and that you’ve read what she’s written, you can discuss it, that you are familiar with her, you know what her column talks about and what the publication needs. And she does like to be complimented on her work.

So pay attention to what you are pitching, be concise, know what the journalists are looking for, know what the publication is interested in. Wired and Bloomberg, two different things. Bloomberg wants numbers, Wired wants stories. Be familiar with what they want, build a relationship with a journalist before you ask them to write about you and your company.

Thank you again to Katie Wyatt, from Empire By Design. Thank you all for listening, and I look forward to hearing your brag!

Let us know what you’re proud of , you’ll get a big boost of confidence for doing it, and you’ll also help other women at the same time! So have a great week and go be strong! "

Nov 16, 2016

Jeanne Sullivan is passionate about delivering ideas, information, and inspiration to entrepreneurs, especially women (and a few good men); and is a fierce advocate for entrepreneurs and changing the prohibition rules in the Cannabis industry. She says it should be regulated, like alcohol.

Jeanne is a co-founder of StarVest Partners, a venture capital firm in NYC and long time tech investor.

Jeanne says:
• You have to learn how to deal with bosses and superiors of different types
• You must step up with excellence
• Speak up with your coworkers
• Don’t be nasty, be sassy!
• We must have women role models
• You are enough!!!

Jean’s TedX talk: Master the Minefield – Dealing with Bullies, Bozos and Buffoons 

Nov 15, 2016

Welcome to #SWC no. 9!

This is a quick, short, and practical podcast with your brags. Plus tips and tools to help you be inspired to know that you are not alone and to set and reach your goals, however big or small they may be. And today we have Freya Casey with her awesome brag! Let’s listen.

"Hi Edie, this is Freya Casey from First of all, let me say how much I’ve been enjoying your podcast. I’ve been listening to you for months and I’m so enjoying it. I’m getting so much motivation because I know there are other women out there who believe in their dreams, who have a vision, who want to make their lives better. Even while having a family that you can do it.

The brag that I have today is that I have been putting a lot of work into my YouTube Channel for the past year and a half, and my work has started to pay off! My work has started to pay off!

In retrospect, it seems like it just happened. I know how much work and time I have put in. The editing, the video shooting, the interaction with the community and building relationships. I want to encourage everybody to go for their dreams. And it’s like raising kids. It’s like, while you do it is seems so hard, but after you get through, it’s just like, it’s such a great feeling just to know that you have done it. So everybody, just keep on holding on to your vision and just keep doing what you do everyday.

Thank you Edie so much. You’re an inspiration and I’m looking forward to listening to more episodes. Bye! "

Thank you to Freya for showing us that success does not happen overnight. Even though it looks like it might be easy to achieve, getting a lot of subscribers on YouTube is very hard work. It’s hard work for you, and it’s hard work for everybody else that looks like they may have been an instant success when we see them on YouTube. Freya shows us that hard work and sweat is what goes in to getting all of those subscribers.

Congratulations to Freya for reaching 10,000 subscribers! That is a milestone that is brag worthy!!

Now onto today’s tip.

Today’s tip is to use power poses.

In our mastermind this week, one of the women had to prepare to be on a podcast as a guest. She is not used to speaking online or having her voice heard at all. She was quite nervous about it. So the group gave her a lot of ideas and tips about what to do ahead of time. One of those tips is power poses, which is a fantastic thing to do. I have done them before, and it works.

You may have seen Amy Cuddy’s Ted Talk about using power poses. If you have not, then go to listen to it. Her story is very inspiring. You spell her name: Cuddy.
What is a power pose? It’s when you hold your body in a high power position for a short time. And that can help you summon up an extra surge of power and an extra sense of well-being when it’s needed.

If you hold a power pose for as little as two minutes, it will stimulate an increase of testosterone, which is the hormone that helps get more power and dominance in the animal world. The poses also lower the level of cortisol, which is the stress hormone. Amy Cuddy proved this in her experiments. The results, this hormonal shift, can lead to an increase of real feelings of power and a greater tolerance for risk.

Amy Cuddy says that you really can fake it until you make it!

What are the power poses? For example, you need to take up more space. So as you stand up, be really, really tall and hold your arms up out to the sides very, very wide. You can try it, do it right now. This is what we did during the middle of the mastermind. Get up everybody right now, stand up and push out your chest. Hold your arms out wide and keep them up there. Push your arms out, your fingers out, all the way to the tips. Hold and be strong! Take up more space! Push your head up tall. Hold it for two minutes. Just do it.

If that doesn’t work for you, there is another one I want to teach you. Which is doing the same thing, standing up, you need to be tall, you need to make yourself bigger, and put your fists on your hips. Like Wonder Woman. Like Wonder Woman style. Push your chest out and be that dominant, alpha female. Do it. Hold it for a couple of minutes. Not too long, but not too short either. And really embody that bigger, stronger woman.

When should you use power poses? Whenever you feel like you need them. If you’re going to a job interview, you use it then, for example. Do it ahead of time. Even in the car park. Don’t worry about people looking at you. This is important for you, so it doesn’t matter. If you are going to be on a podcast, if you are going to speak in front of a group of people, no matter the size, and you want to gather up for yourself more energy or more strength. Then just strike up a pose, a power pose. Make yourself bigger, make yourself stronger. It’s not just a body position; it’s changing the hormones inside your body. And it will have a lasting effect that will get you through that initial stage of whatever it is that you need to do. You will make a better first impression. You want it to be a strong one. You don’t want to be weak. You don’t want to be timid. You need to be confident and strong. Strike up a power pose! Just go and do it.

Let me know when you felt like you could use a power pose.

Let me know when you did use a power pose and if it made any difference to you. I’m sure it will. I want to hear your stories.

So thank you so much for joining me today.

Thank you to Freya Casey for her awesome brag and congratulations on your 10,000 YouTube subscribers!

Now go be strong!!


Nov 9, 2016

Dr. Judy Melinek is a forensic pathologist.

Together with her husband, TJ Mitchel, she wrote a book about her first two years entitled: Working Stiff: 2 years, 262 Bodies, and the Making of a Medical Examiner.

Judy was born in Jerusalem and emigrated to New York City at the age of 5, when her father was selected for a residency in psychiatry at the Albert Einstein Medical Center; she attended high school at an Orthodox yeshiva, where her mother headed the Hebrew language and literature department. After graduating from Harvard and UCLA medical school, she switched from a residency in surgery to forensic pathology when the former proved so exhausting that she once fainted at the end of a 36-hour shift. Her new field quickly fascinated Melinek, and the journals she kept during her training are what she and Mitchell eventually rewrote into what would become “Working Stiff.”

The book documents in detail how, just two months into her residency in New York, Melinek became one of 30 doctors charged with trying to identify remains of victims of the worst terrorist attack on American soil. Over the course of many months, bodies arrived by ambulance, sometimes by the truckloads, in about 20,000 fragments, some only as small as a tooth.

Jewish values always have informed Melenik’s work. “Because of Judaism’s incredible respect for the dead, I realize how important it is that what I do has meaning, and that we’re not just doing autopsies to defile the body, even though some people accuse us of that,” she said. “We do our work with an incredible purpose — and an incredible amount of

Judy Melenik’s website:
Judy’s book: Working Stiff 


Nov 8, 2016

Today we are talking about accountability partners. What an accountability partner is, why you might choose to have one, what your role is as an accountability partner and why you need one right now.

If you're an entrepreneur or business person, you always have goals. You always want to move forwards, of course, but you work by yourself it isn’t easy to keep on track.

You might have a to-do list in your head (of course you have a list), and a calendar, all kinds of ways to keep yourself accountable. These are not the same as talking to a real person.

Somebody who is not a partner in your business.

Who should be your accountability partner?

Your accountability partner wants you to reach your goals, and you want them to reach theirs.

They must be trustworthy, first of all. They need to understand what you want. For this to happen, you need to explain to them what you want out of this partnership, in detail, and vice versa. They should not be judgmental. You don't want to have anybody looking down their nose or giving you strange comments every time you don't accomplish what you set for yourself. You want to move forwards with a friend and to be able to keep your commitment to your goals.
Choose somebody who you like and trust.

You must set clear expectations. Tell them how you’d like them to react if you don't accomplish last week's goals. Do you want them to get on your case, get mad, keep a scorecard or give you gold stars?

I have an accountability partner. She is a friend, and we talk to each other once every two weeks. We get up to date with what we've been doing, and we talk to each other about our goals in the next couple of weeks. We don't have gold stars; we don't get mad at each other, we are not judgmental, and we don't want to let each other down. She is somebody who I respect, and I want her to respect me. If I consistently don't reach my goals for the following week, then I'm kind of a loser, right? I'm failing in my eyes and I'm failing in her eyes, and I don't want that.

We also use each other for idea sharing, brainstorming, and getting creative. I give her ideas; she gives me ideas. We give motivational support to each other. I admire her work, and I think she also admires mine, and it's enjoyable to talk to each other. And you know, she's my cheerleader! She’ll tell me what a great job I’m doing, and I do the same for her. We lift each other up! If we get a little overwhelmed with our work, we're just so tired, and it's too much with families and holidays and cooking and everything else that happens in our lives, then we give each other some slack.
We may have set a goal, not reached it and we're feeling down on ourselves. And she'll say to me, "it's okay, it's absolutely fine. Of course you didn't reach it. How could you? You had five big meals to do in the last two weeks. There's no way you could've done all the extra work as well."

That makes me feel a lot better than before I spoke to her.

But if she sees that I'm kind of getting a little bit lazy, then she'll say, "You really could have done that, let's find out why you didn't." And we talk about that - why did I not reach a goal or why did she not.

Now let's talk about scheduling. It's best for you to have something steady and in your calendar every week or two, or every period that you choose, something organized.

We do it about every two weeks, and that works well for us. Every week is too much - we have so many things going on already, and I have my Mastermind of course so I don't do it every week but every two weeks works out well for both of us. We like to do a Skype call, but you could just do a regular phone call, or you could even just text each other and check in. Anything that works for you. It could be emails. We like to get onto Skype calls because we just like to be with each other, like to have fun talking to each other, so that works out best for us. Make sure you have it organized.


Nov 2, 2016

Moran Samuel is the type of person you can listen to forever. She is a powerful speaker, funny and inspirational. I know that you’ll love this episode.

Moran is a champion ParaRower. She got the Bronze medal for Israel in the 2016 Paralympic Games in Rio; the Gold medal from the Rowing World Championships in 2015; Silver in the World Championship in 2014; and came in 5th in the London Paralympic Games.

Moran is also a Pediatric Physical Therapist and the mother to a little boy.
Moran tells the story of how she became suddenly paralyzed, how her determination and outlook prevents her from being handicapped, and how the world would be a better place if it was accessible to all.

Nov 1, 2016

Welcome to #SWC No 7! This is a quick, short and practical podcast with tips and tools to help you set and reach your goals, however big or small they may be.

And brags! Today we have a brag from Brooke Davenport, and this is what Brooke has to say:

“Hello, my name's Brooke and my brag for today is I have stepped outside of my comfort zone. With prompting from Edie, I have agreed to be a guest on a podcast with someone in my industry. This is totally outside of my comfort zone, I am not one to get on a live recording and do a brag, so this is kind of cool. I'm definitely not someone that would ever have planned to get on a podcast and be a guest for a 30 to 40-minute show. But because of Edie, she encouraged me to do so. I am in a private Mastermind group with Edie. Absolutely love and look forward to every single weekly session that we do, and Edie, I just want to thank you, I want to thank you for helping me step outside of my comfort zone, and for putting on this wonderful podcast, The Strong Women's Club. So thank you to all and have a wonderful day!”

Thank you, Brooke, for saying such nice things!

I also love our Mastermind, and you're right to be proud and a little nervous to be on your first podcast. Though I know that you're scared now, but it's a little bit more like stage fright.

I know that you know that you have a lot to say about your business and it's not as hard as you think. Also hearing yourself record is a bit strange to start out with, but you get used to that quickly. And I can't wait to hear you on that podcast!

If anybody else wants to check out Brooke's website and her business and find out more about her, Brooke's website is Blinds and More (

Today’s Tip
I want to talk about a website which is an online service called Fancy Hands.
Fancy Hands provides you with virtual assistants or personal assistant services. It's very inexpensive and very, very fast.

What you do is you pay Fancy Hands a monthly fee, and you get a certain number of requests for that fee. Each request is considered about 20 minutes work. So I think I pay for six requests a month and it costs me $30 a month, so that's $5.00 per request, if I'm not wrong. And if you don't use your requests in a certain month, it's accrued to the following month, so they're not lost.

You can access FancyHands from their website dashboard on your computer, or you can use it on an app on your smartphone, you can call them, or send them an SMS, it's very very convenient.

You can do very simple things, or you can do things that are a little bit more complicated. For example, you could ask somebody to make a reservation at a restaurant for you; or you could set up a conference call through them, and they give you those services.


I use them a lot for two things:

One is I transcribe these short #SWC episodes, they do it for me. It's only one request, and they do it really quickly. I’ll finish recording it now, in the evening, send it off to them, and they'll have it back for me by the time I wake up in the morning! It's fantastic.

The other thing I use it for is for doing market research. For example, I might want to find out about women's leadership conferences. So I'll put in a request that will say, "Please research the 20 women's leadership conferences for 2016 and 2017”. I might set up a Google doc for that, or a Google sheet with the headings, or just tell them what headings to put in the Google sheet, and send it off.
And then, if it will take more than one request to complete ( a request like that would take more than 20 minutes), either I say to them in the initial request to go ahead and use as many as you like, or they automatically will write back and say, "Thank you, I've started this project, but it's going to take more than one request. I think it will take 3-4 requests". Then you have to agree, or not.

The only real minus that I see with this service is that you don't get to choose your assistant, and you can't have the same assistant every time. It's whoever answers the email. First come, first serve. So sometimes the work is done better than other times, but usually, I'm very happy with the service. Lately, I've been using FancyHands a lot, especially for market research.


Here is a link to Fancy Hands: it is an affiliate link, which means two things:

You get 50% off your first month

I will get a couple of extra requests, I think, if you use that.

To try FancyHands and get 50% off the first month click here

So, check them out, see if you like them, let me know.

And that's it for today. So have an awesome week, thanks again to Brooke Davenport for coming onto the program, and go, be strong!


Oct 26, 2016

Mica May is the founder of May Designs and mother of three (including a son with down syndrome.)

Mica founded and is growing a multi-million dollar design and technology company, having started in the customizable notebook business.

In this episode you will learn:

That it’s important not to be afraid to fail. Fail often and fail quick.
You should ask a lot of questions, especially about why something can't’ happen
Delight your team and your customers
We ask what does success mean for you?
What is your best leadership style?
Tell a story about your product, make everyday life more magical
How having fun as part of your brand can be crucial

Mica’s webiste:

Oct 25, 2016

Thank you so much for joining me today. This is a quick, short and practical podcast with tips and tools to help you set and reach your goals, however big or small they may be.

We're in October now, coming up towards the end of the year and we can look at this time of the year in two different ways.

One is that the year is slowing down, we're coming up to the holiday season, Thanksgiving and vacations; people will be away, and you kind of wait to start new projects until the beginning of the year, until January or February. That's one way of looking at things.

The second way of looking at this time of the year is to do something different, and this is what I'm hoping that you're going to choose. This is what I'm doing now in my own mastermind. I set a 90-day goal which ends at mid-January, and I'm working hard on it, I'm not stopping. I will, of course, stop for holiday time but I'm not going to be stopping and lazing around with my goals because I don't want to miss the end of the year. I don't want to wake up and think, "Oh, 2016 just flew past and I didn't get anything done." I don't want to be disappointed as I have been in past years.

So, what I'm thinking for you is I want you to rock these next 90 days. Set a mid-January goal so that it'll take you right over the holiday season, right into the New Year. You'll be able to continue that momentum, and you'll be proud of what you have accomplished.

So split up the next 90 days as I always say into chunks, months, so even though we're mid-October now, you can go to mid-November, mid-December, mid-January. Write this down. It's crucial to write these things down. Split them into chunks of months and then split those months into weeks and make sure you set a weekly goal.

It's important to write them down, and the other thing that's important is for you to talk to somebody else about it. Don't just do it in your own head and kind of try to figure things out. Talk to a friend or talk to your partner or talk to a coach and see if these goals are challenging and realistic. You don't want them to be small because there's no point of that. They shouldn't be too big, if you continuously don't reach your goals it's disappointing and defeating, and you might just give up. That's exactly the opposite of what I'd like to happen.

So, please set up a 90-day plan for yourself. You don't need a whole mastermind for this. It can just be you and a friend and a partner or your coach and write them down, set the end date for mid-January. Get yourself through the holiday season with some energy, and you'll be amazed at the level of productivity that you'll get, and you'll be able to start that New Year with having some inertia, having some positive momentum which is what we want to keep doing.

So that's it for this week. There are no brags this week. It is turning out to be a little bit harder than I originally thought for women to get on to the program and put themselves out there and record a one minute brag. So if you think you've got in you and you've been wanting to do it, please step up. Come on over to the website at, press on that black button on the right that says, "Leave voicemail" and record a one-minute thing that you're proud of, something small that happened that you can share with the rest of us. You will inspire other women, and you will get your own boost of self-confidence; plus you'll be able to share it with other people. So please come on over and share your brags. I can't wait to hear them, and you can also prove to other women that it's not as hard or scary as it seems.

The other thing is with your 90-day plans. You can share them with me at my email, or you can share them in the Facebook group. My email is, and the Facebook group is also The Strong Women's Club. Come and share them, let us know what you're working on. If you're having trouble figuring it out, ask us. Maybe somebody in the group would have a good suggestion for you.

So thank you so much for listening. Have an awesome week. Please send in your brag and go, be strong!

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