The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.

Edie Berg speaks with experts about the business side of the fitness industry, how to grow your fitness business, and how businesses and corporations can use health and wellness to improve employee satisfaction and retention. Edie interviews women leaders who use health and fitness as tools for success. Currently, the Strong Women's Club is in Season 3 of production.
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The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.



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Now displaying: July, 2017
Jul 30, 2017

This week in Israel there was a terror attack where two Israeli policemen were killed. Both policemen were Druze, so I’m going to tell you about who the Druze are.
The Druze are not Muslims, though the religion is an outgrowth of Islam that originated in the 10th century in Egypt. It also has elements of Judaism and Christianity, influences of Greek philosophy and Asiatic thought.
Due to having relatively progressive ideas for the time, such as the abolition of slavery and the separation of church and state, they were considered to be outliers and unorthodox, and were persecuted, so they became very secretive with their religion, which is still true to this day. Even to many Druze themselves, the religion is secret and mysterious.
Only special clergy called Uqqal, can study and learn all of its aspects.
Basically, their rules are: they believe in one god, they have to reject all non-Druze tenets, and they must be very loyal to the Druze community.
You cannot convert to become a Druze. And if you marry somebody who is not Druze, then you are also no longer Druze. They believe in reincarnation, so that they believe that everybody that is alive today is a reincarnation of somebody from when the religion was revealed.
The Druze don’t have a country, but they do have a flag.
They live mainly in Israel, Lebanon and Syria, and they are very loyal to the countries that they live in. In Israel, the Druze men serve in the Israeli army (whereas the Arabs, or Palestinians, do not serve in the Israeli army).
The Druze in Israel are highly respected and integrated within several political parties, even though there are only about 150,000 Druze in Israel.
The names of the two policemen murdered this week are:
Advanced Staff Sgt. Maj. Hayil Satawi, 30, who was married with a 3-week-old son; and Advanced Staff Sgt. Maj. Kamil Shnaan, 22,
May their memories be blessed.

Now we’ll tell a different kind of story:
A story about a storyteller who tells story.
Noa Baum tells her own story in a wonderful way,
She uses storytelling as an artform, as a powerful tool in education,and in business.
Noa talks about how we can use storytelling in our businesses and as leaders, to make a bigger impact and have people follow your lead.


Jul 26, 2017

Dr. Romy Block and Dr. Arielle Levitan are the founders of VousVitamins and the coauthors of The Vitamin Solution: Two Doctors Clear the Confusion about Vitamins and Your Health, in which they provide a common-sense, medically sound approach to using vitamins to improve your diet, exercise plan, and overall health.
Romy and Arielle look critically at the vitamin industry and commonly sold off the shelf products. They scrutinize ingredients and in clear, accessible, language, explain which vitamins and supplements can be helpful, which can be harmful, and which are altogether unnecessary; explore health topics including migraine, hair loss, fatigue, irritable bowel syndrome, hot flashes, and more; and address preventive care, providing insights on topics such as screening tests, weight loss, and preserving memory.

On the show, we discuss their reasons for going into the vitamin business, what’s different about VousVitamins, and how they manage to get so much done every day.

The Vitamin Solution: Two Doctors Clear the Confusion about Vitamins and Your Health

Jul 18, 2017

What happens when things don’t go as planned?
If there’s one thing you can always count on, is things not going as you’ve counted on them to be!
So what do you do when there are conflicts and crisis?
Problems and Perils?
Do you have a Plan B in place?
What is your backup plan, or are you hoping to figure it out as you go along?
Nope! That’s not us! Not you and not me!
We are ready! As ready as possible!!
Ok ok, so what does this even mean?

What counts as a crisis?
Anything that brings on a drastic downturn in sales, in image, in the ability to earn a living, and mainly, things that we have not predicted happening when they happen and we are not prepared for them; they’ve taken you by surprise;
And you had better react quickly, or the damage will be greater and greater.

It could be a sudden change in political situation: sanctions, terrorist activity
It could be that there’s a virus stopping you from accessing your own information on the computer
It could be that your competitor came out with an amazing product, similar, but better than yours
It could be that you fired somebody now they’re out to get you on social media
It could be a natural disaster: earthquake, hurricane, snow storm, stuff like that
It could be that you put out a faulty product and you have to recall it and explain it to the world.
Or one of your employees does something unforgivable
What if your distributor has one of these things happen to them? What are you going to do??

How do you get ready?

Have a team in place, know who they are, what their roles are, have them trained properly.
Don’t forget about your core beliefs, your mission statement, especially at the time of crisis: this will guide you, give you all the answers you need when you need them.
Try to predict the unpredictable: figure out what’s most likely to happen and how you respond, once it’s happened. See what’s happened to others in the past and how they dealt with it; learn from their mistakes and their triumphs.
Insurance: Do you have insurance? Go get it! Make sure that you’re insured well, whatever that may mean for your business. But don’t ignore insurance, however boring and confusing it may be
Do you need backup equipment? Buy it.
Make sure your plan is clear and is simple: It should be clear as to when a crisis happens, and when it’s behind you, and you’re back to business as usual. Try to make these points measurable. And your fix-it plan, make it simple. So that everybody understands who goes where and when.
Keep your Plan B up to date: take a look at it at least once a year. You’ll be surprised as what’s changed in that short period of time.
Be sure you set a good example: Let your employees know you are with them, support them, and they are with you. Make sure to keep your relationship with your team solid and reliable. They must know you have their back.
Budget: Be sure to have rainy day funds ready for when you need them, because you will.
Prioritize: What comes first? What doesn’t need attention at all?



Jul 12, 2017

A live, uncut podcast about what we’ve accomplished over the past 50 episodes, what went well, what can be improved and what I loved.I also talk about plans for the upcoming year, share what’s going on behind the scenes at The Strong Women’s Club, and give you a personal update as to what is going on with my family.

I hope you enjoy it!

Subscribe to the podcast, share it with a friend. You’ll be making a difference!

Thank you so much for joining me in this labor of love. I appreciate you.

Jul 11, 2017

Last week I mentioned two leadership styles:
Transformational and Transactional, but there are many different ways to define leadership personalities.

There is the definition by Lewin, which includes: Autocratic, Democratic and Laissez-faire.

There is the Blake-Mouton Managerial Grid (See on Amazon), which mixes a people-oriented style with a task-oriented style, depending on the job at hand.

There is the Path-Goal Theory, which weighs the ability of the employee with the ambiguity of the task at hand, then decides which approach to use.

A book called Primal Leadership (See on Amazon) by Daniel Goleman, Richard Boyatzis and Annie McKee talked about Six Emotional Leadership Styles: Visionary, Coaching, Affiliative, Democratic, Pacesetting and Commanding, and how each style might affect the emotions of your team members.
And there is Authentic Leadership: people who inspire trust, are open about the problems they come across, don’t ignore or hide them, and have a high level of integrity and are consistent.

Where do you fit in? How do you lead?

How do you influence, inspire, motivate, stimulate and individualise?

In an effort to simplify and to condense:
Here are four things that you can do to begin to be an authentic transformational leader.

This is how you start:

Set an example: high standards, ethical choices, excellence in character
You will develop and communicate and exciting and ambitious vision for your group, and encourage their development towards that end
You will stimulate their intellect: Foster open discussions about the vision and how you’ll get there
You will care about your team: genuine concern

Thank you for joining me,

P.S. Next week we will talk about what to do where there are problems...


Primal Leadership by Daniel Goleman, et al ( - Affiliate link
Blake-Mouton Managerial Grid ( - Affiliate link

Jul 5, 2017

Dr. Nora Gold is not afraid of writing about anti-Israelism on campus, a very sensitive subject which she wrote about in her novel entitled “Fields of Exile”.
Dr. Gold also wrote “Marrow and Other Stories” which was praised by Alice Munro, and her latest novel is “The Dead Man”, which also has a deep connection to Israel.

Although a tenured professor of Social Work, Nora chose to leave academia to follow her calling as a fiction writer.
Dr. Gold is also the creator and editor of Jewish, an online journal that publishes Jewish-themed fiction from around the world.

We talk about how Nora chooses her subject matter and how she was able to be brave enough to leave a secure position to become an author.

You can find out more about Dr. Gold at


Jul 4, 2017

In this 5-minute podcast episode, Edie Berg talks about two different leadership styles: Transformational Leadership and Transactional Leadership, and how entrepreneurs starting small business will be better off when adopting the Transformational Leadership style.

Resources used for this episode: