The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.

Edie Berg speaks with experts about the business side of the fitness industry, how to grow your fitness business, and how businesses and corporations can use health and wellness to improve employee satisfaction and retention. Edie interviews women leaders who use health and fitness as tools for success. Currently, the Strong Women's Club is in Season 3 of production.
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The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.



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Now displaying: 2016
Sep 21, 2016

Ann Mahoney, who you know as Olivia in The Walking Dead, is an actress, director, author, teacher and mom. Ann knew from a very young age that acting will be her career, and has worked and studied hard to reach her present status.
Ann has written and spoken against how women are usually portrayed in media, which we also discuss in today’s show.
Ann also gives us a few tips on how to deal with nervousness before giving presentations or getting on stage, and how it’s important to keep your sense of wonder despite rejections and disappointments.

Ann is in a new TV series playing Gladys Presley starting in March 2017, and is also in a new movie entitled Same Kind of Different As Me, which also stars Renee Zellweger and John Voight.

Links and resources mentioned:
Ann Mahoney’s website
The Walking Dead: Season 7 - starts October 23rd 
Million Dollar Quartet Country - new TV series coming in March 2017 
Same Kind of Different As Me - New movie coming in February 2017 
Picture It

Sep 14, 2016

Tzameret Fuerst inspires audiences globally with her unique entrepreneurial journey in Africa, sharing how she was able to take a big idea and transform it into a global commercial and impactful reality, despite multiple roadblocks along the way.

In every challenge that Tzameret has accepted, she has faced it in a massive way to have huge impact.


In the podcast you will learn:

About Tzameret’s work and about the strategic mindset that powers it to be able to be scaled on a global level.

About how thinking small and thinking big take exactly the same amount of time, so go ahead and reach for the stars!

How you should dream big, and surround yourself with people who enable you to do it.

How being in your 40’s can be totally awesome!

How being an entrepreneur is hard, really hard, and you need to stick with it.

How you should concentrate on what you’re good at.

Tzameret is the Co-Founder and former CEO of Circ MedTech, developers of PrePex, a device that is helping the fight against AIDS in Africa, with a non-surgical procedure for adult male circumcision that markedly reduces the chances of contracting HIV.

Links mentioned in the podcast:
Tzameret presenting before a live audience of 13,000 in Washington DC
Tzameret’s TEDx talk about loneliness among the elderly
Tzameret Fuerst on LinkedIn


Sep 7, 2016

Margaret Schlachter was the first female professional athlete in the sport of obstacle course racing when she turned pro in 2012. She tells us how she started, and what made her continue even though she couldn’t finish her first race due to extreme hypothermia.

Margaret’s website Dirt In Your Skirt was the first online space for women in obstacle racing.

She has written for and been featured in Self, Shape, Trailrunner Magazine and many other media outlets as an expert in the sport of Obstacle & Extreme Racing.

Margaret is now Editor-in-Chief for Mud Run, the largest website in the world for obstacle racing. She hosts a weekly podcast called Dirt in Your Skirt - The Podcast, works with a select group of clients and continues to provide consultations and consulting to athletes and race organizations.

Resources mentioned in this episode:
Margaret’s book: Obstacle Race Training: How to Beat Any Course, Compete Like a Champion and Change Your Life
Alan Watts: The Way of Zen
Tough Mudder
Margaret’s website:

Rate and Review:
If you have a couple of minutes, it would be really nice of you to leave an honest rating and review on iTunes. It will help other women like you to find the program and for it to get noticed a little more.

Sep 2, 2016

We have something new on the Strong Woman's Club, it's called #SWC, and today is the first episode! They are going to be small mini episodes between our regular episodes with guest interviews.

I will be talking about tools and tips,things that I would like to teach and things I feel that are important to talk about. The impetuous for starting this week is that I have an important birthday, important to me. I'll be 50 and I never thought it was going to affect me in any way, but it is.

I want to share with you a few things.

One is that I have organized for myself a big birthday party and I am going to tell you why.

Mainly, it is because I love celebrations, but this time I feel like it's a good reason to celebrate.

I feel good, I am really healthy, and my children are all doing very well.

I am in love with my husband.

I am starting to do a lot of things that are exciting to me and I have this bubbling enthusiasm not very deep under the surface, and I want to dance about it!

I want to have fun!

Another reason is that two years ago when it was my husband Eyal’s 50th birthday, we couldn't celebrate. We couldn't celebrate because there was a war in Israel that summer and there was really nothing to celebrate about. And we didn't, we just didn't. Now it is a whole different year, whole different time, and everybody feels good and why not?

I heard on another podcast a couple of days ago where they said, "the good ole days are now". That is so true!

They are now, so when you look back on the good ole days, why look back? Why not enjoy it right now? Pay attention to how we are feeling. I like to appreciate what I have and I do really have a lot.

So I am having a big party at the house. It's just drinking and dancing and not much food. A lot of friends, probably close to 70 or 80 or 90 people, I don't even know. I unintentionally put a public event invitation on Facebook, so hopefully I will get a lot of friends coming and not a ton of people that I don't know. I don't really care, I just want to have lots and lots of dancing. It’s a 60's party, everyone is going to come dressed up as hippies and I am kind of excited, as you can tell.

So this is what's new in the podcast. It's not usually going to be about me, it's going to be tools and things that I can teach you.

Today's message is to enjoy life. Appreciate the good parts, make a big deal about the small things that are good.
I wanted to say, "live life to the fullest," but that's kind of big and grandiose.
The message is more, "pay attention to the beautiful moments."

I often say that to my kids. That this life is not a dress rehearsal, this is the real thing, that time is not going to come back. Use it well, appreciate it and learn from it.
Do it now, do something now. If you have a chance to do it, just go ahead and do it. Don't over think things, enjoy!

One of the things that I appreciate very much is you, my friends who listen to the podcast. I also appreciate the work that the women who are my guests do, and that I get the honor of having them here, highlighting the work that they do and being able to talk to them.

So, I want to say thank you to my listeners and to my guests and let you know that I really truly appreciate you.

I hope you enjoy these mini versions of the podcast. I am going to try and do them weekly, but if not, I will do them as often as I can. They are called #SWC, and will be tips and tricks and tools. Or something like that. I haven't polished the name yet, but it doesn't matter. It will be small pearls of wisdom from me and hopefully will be useful, something that you can use.

Thank you again, this podcast would be nothing without my guests and without my listeners, and without my editors, and I really do appreciate you. So everybody have a really great day, all of us, and stay strong!


Aug 31, 2016

Crystal Arredondo is the Immediate Past Chairwoman for the National Association of Women Business Owners (NAWBO) and currently chairs the NAWBO Institute for Entrepreneurial Development.

NAWBO is the leading non-partisan, non-profit association for women business owners founded in 1975. In its 41 year history, Crystal was the first woman under 40 to lead the organization.

Crystal also has her own business in Dallas called MPACT Financial Group, which was ranked as one of the fastest growing private companies by Inc500 in 2013 and Inc5000 in 2016.

Links mentioned on the program:

Crystal’s financial planning company MPACT
National Association of Women Business Owners
2016 National Women’s Business Conference

Rate and Review:

If you have a couple of minutes, it would be really nice of you to leave an honest rating and review on iTunes. It will help other women like you to find the program and for it to get noticed a little more.

I really appreciate it!

Thanks a lot, have a great day,
And stay strong!

Aug 24, 2016

Natalie Sisson is a Freedomist, a word she invented to describe how she does business to support the lifestyle she wants. Natalie has lived in 69 places up till now, exploring, playing Ultimate Frisbee, surfing, going to conferences and taking her very successful business with her.

Natalie teaches others how to choose their own Freedom Lifestyle and then how to go get it!

In this episode you’ll hear about:
• The virtue of being organized, detailed and knowing your intentions (setting priorities and seeing them through by being clear).
• What the ‘nomad’ lifestyle can offer and the challenges being an opportunity for growth.
• Asking what you want from life – really, why not ask?
• The Freedom Plan – learn from Natalie, in a comprehensive program, how you can apply her ideas to your own life and get some of what she has and you deserve.
• Working on your mindset, your business model and lifestyle (what do you want for yourself?)

Links mentioned:
Freedom labs
Wherever I Lay My Hat Lyrics
Natalie's TEDx Talk 

Where to find Natalie:
Suitcase Entrepreneur (Natalie’s website)
Natalie’s Twitter 

Aug 17, 2016

Justine Hardy is a trauma psychologist and author, having worked in South Asia for more than 25 years. Justine shares with us her journey, taking us to Kashmir’s war zone, England and the United States – all places where she has treated people in need. She established Healing Kashmir, a center that helps people in this war torn area deal with their trauma, fear and anxiety. In the UK, Justine works in hospitals with patients immediately after they have a failed suicide attempt.

The story she tells is not easy but it is uplifting and leaves you feeling that there is hope and ways to heal.

In this episode we talk about:
• The stigma of mental health and suicide and the help available
• Her own PTSD experience from being long periods in Kashmir and how she learned to understand what she was experiencing and knowing she could deal with it
• The role of women as the keepers of ‘normal life’ and how they are the holders of the “fabric of society” despite their own traumas
• How we can function even when we suffer from anxiety or live in high anxiety conditions
• Shifting from the curative approach to the preventive approach where we can understand our own minds and how to deal with changes in our feelings and moods
• How we need to know that love of ourselves and others is the way to happiness

Links mentioned:
Healing Kashmir
Justine’s Website

Aug 10, 2016

Patricia Walsh will be competing in the first ever Paralympic Triathlon!

Patricia tells the story of her blindness and accomplishments on this week’s podcast. She explains how through sport she was able to get out of a deep depression, continue to university and competitive running. Patricia had multiple mountains to overcome, including her parent’s divorce, isolation in her blindness and being told that she must give up on her intellectual dreams.

You’ll hear the surprising details of how she ran marathons without a partner, learned to swim at a very late age despite having panic attacks and how her fist attempt at a triathlon was a half-ironman!

Patricia is a sought-after public speaker and author, and gives seminars on motivation, overcoming obstacles and creating a winning mindset.

Good luck Patricia at the 2016 Rio Olympics!! We are rooting for you!!


Links mentioned in this podcast:
• Patricia’s website 
• Patricia’s book: Blind Ambition: How to Envision Your Limitless Potential and Achieve the Success You Want
Triathlon Summer Paralympics Rio 2016
US Association for Blind Athletes –Two Are Better Than One -
Patricia’s Talk
Patricia Walsh Ironman Triathlete: Operation Nice
Jessica Jones Meyers (Patricia’s Triathlete Partner)

Aug 3, 2016

Therese Hughes had a kidney transplant 19 years ago and it changed her life.
Therese is a photographer and a writer from California.
Her exhibition is entitled “In a Heartbeat”, where she shows photographs and tells the stories of American women veterans from WWII up until today.

In the podcast you will hear:
How Therese’s family never spoke about her mom being in the US Navy
How Therese discovered her own family history after both of her parents passed
How Therese celebrates two birthdays: the day she was born and the day she got her kidney transplant
How she now sees the world differently
How women in the military don’t have a voice, never received honors, are not recognized
How women who might look unremarkable have remarkable lives and stories to tell
Why women chose to serve their country
If, given another chance, would these women do it again??

Women in the military see themselves as peacekeepers.
Therese Hughes is celebrating these women with her exhibition and book.

Resources mentioned in today’s podcast:

You can find Therese, learn more about her work and write to her on her Facebook community page:

Military Women: WWII to Present Project
Therese Agnes Hughes’s LinkedIn page
Navy Times
The United State of Women
African American Women from the Six Triple A Battalion
Women in International Security
Ceremonial Entrance to Arlington National Cemetery - The site for the Women's Memorial
In a Heartbeat: Military Women: WWII to Present Project
Therese Hughe’s Blog

Thank you for listening,
Have a really great day,
And Stay Strong!


Jul 27, 2016

Noelle Duncan is a recording artist, songwriter, and performer. She has also worked at Women’s Audio Mission for 5 years and before that as a marketing professional and copywriter for various nonprofit organizations such as Women Impacting Public Policy and Aorta Magazine. Noelle started interning at WAM in 2010 and was hired in 2011 and is now a Development and Communications Associate and instructor in electronic music production at WAM.

“In a field where women are chronically under-represented (less than 5%), WAM seeks to "change the face of sound" by providing hands-on training, experience, career counseling and job placement to women and girls in media technology for music, radio, film, television and the internet.”

In this episode you will learn:
• That Noelle is a music producer/song writer in her own right and loves teaching women to use technology. She loves empowering women/girls with tech. music knowledge.
• WAM (est. 2003) is a one of a kind nonprofit project that gives women the tools to learn and work in a male dominated industry
• Also the only built and run by women recording studio in the world
• Have an online audio training option - on Sound Channel with over 7,000 students from 93 countries (all gender). This course is also part of several College sound curriculums.
• Community events include adults and youth programs are free and serve over 850 girls in the Bay area yearly, funded by philanthropy and corporate sponsors.
• They have a project for girls to create their own podcasts - to really talk about things that matter to them, they have the ability, using technology, to reach a global audience - and WAM gives them the tools to do this.
• Also host community events such as the Local Sirens: Women in Music Festival, a free, quarterly performance series featuring incredible local women musicians and performers in neighborhood venues.
• Annually they go to the Audio Engineering Society (AES) Convention which is 95% men – they are the only women’s organization there.
• There is a link between the ways women are socialized around technology and to fear it – this is a barrier to gaining skills to produce content.
• There are also economic barriers to accessing creative technology tools.

Noelle’s advice to young women:
Be persistent and don’t be afraid of technology! It is a tool to get your ideas across.


Resources mentioned in the show:
Women’s Audio Mission
Sound Channel
Audio Engineering Society (AES) Convention

Thank you so much for listening,
Have a really great day,
And Stay Strong!!

Jul 20, 2016

Dr. Judith Coche, owner and founder of the Coche Center in Philadelphia. She is a nationally recognized expert on intimate relationships and has been on The Today Show, Good Morning America, and Oprah, talking about her work.

In our conversation Judith talks about how:
--Women combine logic with intuition
--It’s very hard not to change when you’re in a group
--People can be committed to making changes in their lives, but have trouble doing it alone
--Groups create support and provide a foundation so that people can live optimal lives
--To love is the greatest human need
--Good self-care is the key so we need to take care of ourselves first

Plus a lot more!

Links and resources mentioned in the podcast:

-Can This Marriage Be Saved, cover story of New York Times Magazine, by Laurie Abraham 

--Coche Center

--The Power of Love: Judith’s TEDx talk 

--Judith’s books 

Be sure to take care of yourself first!
Your homework for this week is to do something you don’t usually do to take care of yourself. And then tell me what you did!

Tell me here:
Twitter @edieberg
Snapchat: edieberg

Can’t wait to hear all about it!
Thank you for listening,
Have a really great day,
And stay strong!!

Jul 13, 2016

Blair Braverman left her home and family in California to find her life in the north. She's a talented author, adventurer, dogsled racer, and a fulfiller of her own dreams. Blair fought and won struggles to succeed in a male-dominated world, but it wasn't always easy.

Blair's website:, where you can read excerpts of the stories she's written.

Blair's new book: Welcome to the Goddam Ice Cube comes out July 2016, published by Ecco/HarperCollins.

Read it!
And welcome to the world Buffy and her brothers and sisters!

Jul 6, 2016

Heidi Basch-Harod is the Executive Director of Women’s Voices Now, which promotes the free expression of women’s struggles for civil, economic, political and gender rights worldwide. WVN accomplishes this by providing free online platforms for film, art, writing, and social-media activism. Watch the short movies for free on the website at

Heidi knew she wanted to be an activist ever since she was 10 years old and heard her grandfather’s stories and advice after having survived the holocaust.
Heidi has gathered women’s stories and experiences from all over the world, and is devoting her work to giving these women a platform and a voice.

Jun 29, 2016

When the opportunity arose to have a real conversation with my daughter, Maya, and record it for the Strong Women's Club I grabbed it! Wouldn't you??

We talk about her work in the Israeli army, growing up with three brothers, how our divorce affected her, gender equality and more.

What does it mean for her, and others her age, to be a strong woman?
Do they even need to think about it, or can they take being treated equally for granted?

Jun 22, 2016

Lauren is a mom of four and a recovering spender who - with her husband - figured out how to get out of $40,000 of debt. They sold their house, Lauren waitressed and became an extreme couponer. She then started blogging about her experiences. Lauren and Mark now mentor others to take control of their finances. Lauren has appeared on Dr. Oz, The Today Show and other national TV shows.

Jun 15, 2016

Anat Hoffman is the Executive Director of the Israel Religious Action Center and is the director and a founding member of Women of the Wall.
Anat works 24/7 to bring equality and religious freedom to Judaism in Israel, particularly fighting for women's equality and for the freedom of Jewish expression and practice in Israel, where there is no separation of religion and state.

Anat talks about her life growing up in her brother's shade and how that contributed to her becoming the activist that she is.

She also shares her advice for when choosing a life partner.

You can contact Anat at

Let me know what you think of this episode and the subjects Anat brings up.
You can join the discussion on our Facebook group at:

See you there!
Have a truly awesome day,
and stay strong!


Jun 8, 2016

Today’s episode I talk to myself … a lot!

No special guest stars this week, only me, talking about what I’ve done so far, hardships and hiccups in the past, and plans for this show in the next year.

I tell you about my past experiences, the motivation behind the podcast, why I choose to empower women and motivate them to reach their dreams.

This is a wonderful new adventure for me that carries with it a heavy importance and a mission.

The mission is to teach women and show them through real life stories that it is never too late to fulfill their dreams.

This podcast is not fluff or abstract or cliché’s.
I talk to real women who have worked hard, had bumps and lumps along the way, and are sharing their stories with us so that we can learn from them.

Today's episode is personal and a little revealing, but not TMI, I hope.
And as I talk to you my thoughts become clearer and my message stronger.
Let me know what you think about today's episode.

You are the reason I do the podcast and I truly appreciate you, the wonderful women in this club!

Check out the mastermind program. The prices are still really low. See if it's something you would find beneficial to get to the place you want to me in 3 months time.
The website is

Thank you so much for listening,
Have a really great day,
and stay strong!!

Jun 1, 2016

This week’s guest is Lori Palatnik, who is a public speaker, a blogger, a teacher and an author of a number of books, the latest is entitled “Turn your husband into your soulmate”.

Lori and a group of other women established the Jewish Women’s Renaissance Project which you can find at

Lori talks about becoming orthodox, establishing the JWRP and donating her kidney to somebody she didn’t know before the donation process began.

Today’s episode marks the end of the recent series of Strong Women in Israel.

Join the Strong Women’s Club at

I’m excited to meet you there!

Have a really great day and stay strong!


May 26, 2016

The International Women’s Forum Cornerstone Conference was in Tel-Aviv this week, May 2016. As a member of the media, I was able to listen to lectures, interview prominent women, soak up the positive energy that was buzzing throughout and talk to the organizers and one of the sponsors.
IWF understands the power of the group, the mentoring and teaching.
One of its main missions is to cultivate young women leaders, as well as exchange ideas, learn and inspire and build leadership.
In this episode you will hear:

  • How women can be confident without apology
  • How we can be leaders without belittling
  • How we can brag about our accomplishments without ego
  • How we can push limits and erase boundaries

    There are five short interviews in today’s episode:
  • Crosby Cromwell: Director of External Affairs and Partnerships at IWF
  • Dr. Mina Teicher: Professor of Mathematics and Neural Computation, ex-Chief Scientist of Israel
  • Dr. Cady Coleman: NASA Astronaut
  • Claudia Patton: Chief Talent Officer at Edelman
  • Asma Chaabi: Moroccan Parliamentarian, first Moroccan female mayor, artist
  • Mich Atagana: Head of Communications and Public Affairs for Google South Africa
  • Ziva Patir: Previously the Director General of the Standards Institution of Israel, currently co-CEO at Patir Consultants

    The podcast is very different this week to its usual format. I look forward to hearing your feedback. What do you think? Let me know on Facebook or at

    Have a great day and stay strong!
May 18, 2016

Ibtisam Erekat and Ruth Ebenstein met at a support group for Muslim, Jewish and Christian women with breast cancer. They became best friends despite both being devoutly religious and living on opposite sides of the green line. Their story is unusual and inspiring. If you want to learn more about them or have them speak at your event or school, you can find them at

When we are open to meeting people who we might not understand, who are different to us, who we don't necessarily agree with politically but have so much in common with it cannot be ignored, then we are open to learning and listening, and our hearts can open where our heads may be shut off.

I hope you enjoy this interview, it's important.

May 11, 2016

Joanna Landau talks about the process she used when, a bit late in the game, she changed her professional direction.

Joanna is the founder of Vibe Israel, a company that is rebranding Israel, with positive emphasis on Israel’s creative energies. You can check it out at
If you are also thinking of what your dream job would be, and how you could possibly use the skills you have now while changing your direction, then this episode has a lot of practical tips for you.

Remember to check out the details of our mastermind program at

Thank you for listening to the show,
Have a really great day,
And stay strong!!

May 4, 2016

All about mental toughness today!

Continuing with my series on Strong Women in Israel, Yael Arad is on the show!
Israel’s first olympic medalist, Yael talks about how mental resilience helped her break through the 7th-place barrier and go on to win a silver medal at the Barcelona olympics in judo and then the gold medal at the European Championships the year after that, as well as many other medals in her long judo career.

We also talk about mental toughness in general, elaborating on these points:
Make connections
Take care of yourself
Accept that change is part of living
Move towards your goals
Take decisive actions

The website has had a facelift! Check out the new site at the old address:

And have a look at the mastermind program. The introductory sale is still on, but only for the month of May,

So be sure not to miss it!

Have a really great day, and stay strong!

Apr 27, 2016

Hana Rado is not just talking about women needing to be at least 50% of speakers at conferences and of every panel, she is making it super-easy for organizers to find female speakers. Hana, with 11 other women, founded, where you can choose from over 1000 highly-qualified women to speak at your event, whatever the topic. Supersonas is global, with the first branch outside of Israel in New York.

Hana is energetic and inspirational, and her advice to young women: Surround yourself with people who fill you with positive energy and believe in you!!

Apr 20, 2016

Today’s interview was conducted in a hotel lobby, face to face, so there is quite a bit of background noise. Still, I find it’s a lot more fun to interview people this way, as opposed to over Skype, so I’ll keep doing in person interviews whenever I get the opportunity.

Barbara Stewart, CFA (Chartered Financial Analyst) researches and writes about women and finance. She speaks globally about issues relating to women, money and financial literacy.

Barbara has written many useful and easy to understand articles which you can find on her website
Barbara's advice is to work with your strengths, be deliberate about going for the things that interest you and try to talk more about your accomplishments to others.

Thank you, Barbara, for taking the time out of your schedule to talk to The Strong Women’s Club!

Apr 13, 2016

Dr. Romie talks about her life-changing illness and surgery and how she changed her entire way of thinking and treating patients. She uses mindfulness and integrative medicine in her clinic and is spreading the word all around the country.
Mainly, Dr. Romie says we are not alone and that we should all recognize our BSC (Bat Shit Crazy) and learn how to deal with it.
You can find her at

We are continuing with our introductory offer for the Mastermind program. Visit our website for all the information you need and to apply at

Thank you for listening,

Have a really great day,
And stay strong!

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