The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.

Edie Berg speaks with experts about the business side of the fitness industry, how to grow your fitness business, and how businesses and corporations can use health and wellness to improve employee satisfaction and retention. Edie interviews women leaders who use health and fitness as tools for success. Currently, the Strong Women's Club is in Season 3 of production.
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The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.



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Now displaying: November, 2016
Nov 30, 2016

How much waste does your family produce each day?

I guarantee you it’s more than Bea Johnson’s family produces in an entire year!
Bea Johnson has launched a global movement and continues to inspire a growing community to live simply and take a stance against needless waste with the application of her 5R's: Refuse, Reduce, Reuse, Recycle, and Rot. She shatters misconceptions, proving that zero waste can not only be "stylish", but also lead to significant health benefits, and time and money savings.

Bea is the author of Zero Waste Home , a book that teaches you how to start reducing the amoung of waste you produce, and how to save money along the way.

You can find out more about Bea on her website: Zero Waste Home 

Nov 29, 2016

Hi, everybody. I'm Edie Berg and this is a quick, short, and practical podcast with your brags plus tips and tools to help you be inspired, know that you're not alone and to set and reach your goals, however big or small they may be.

Today's brag is from a wonderful woman. Her name is Shelli Warren and we are in our Mastermind together. Here's Shelli's brag.

Hi, Edie. It's Shelli Warren and I'm checking in all the way from Canada. I love connecting with you in our Mastermind group with Natalie and the other girls. I'm learning so much from you guys and I love listening to your podcast. I find the caliber of guests that you feature to be simply outstanding. Thank you for the invite to share a brag and so here's mine.

As you know, one of the ways that I connect with my membership is I host a monthly live cocktail hour where I put a fabulous woman on the hot seat and I do a live interview with her and we talk about her journey to success. So the premise is to expand our reach, make new connections and go at a much deeper level in terms of connecting with one another. A group of women who follow me from a city east of me reached out and asked me to come and host a series in their city so I did and it was a great turnout. It was a really fun night, it was a really cool location and I'm just more and more thrilled to be able to connect with my members in person.

So I'm pumped about that and to see where else it's going to go. Thanks so much! Have a fabulous week, keep up the good work in your podcast. I love it!

Thanks, Shelli for taking the time to record your brag. As you can hear, Shelli and I are friends through our wonderful Mastermind group. Shelli actually holds live events which she calls "Feminars" and you can find more about her on her website which is called She spells "connects" with an "x", so that's

As you can hear from Shelli's brag, she's been able to expand her reach, helping women outside of her immediate area so check out what Shelli has to offer on her website. Maybe you'll also be interested in working with her.

Today's tip is directly related to this week's podcast interview with Bea Johnson. As you may have heard on the show, Bea recommends reusing almost everything including clothes which is something that I've been doing for a long time.

Here in Israel, we don't really have thrift shops but there is a second-hand consignment store next to my house in Cfar Shmeriyahu where I live, and I shop there for clothes and shoes for myself and also for my daughter, sometimes. It's a little store, you need to kind of sift through everything that's there and I know that if I'm going to shop at her store, I'm going to be there for an hour, at least, more like an hour and a half. That kind of keeps me away for a long time because generally, I don't have time to spend shopping like that but every so often I do, especially if I know that I have an event coming up.

For example, New Year's Eve is coming up around the corner so I want to buy something kind of shiny and sparkly to wear which is not exactly how I usually dress but New Year's Eve is almost like a costume, so I like to wear things with sequins, really play it up a little bit, look a little Las Vegas-y. I even have a fake fur coat that I like to wear so it's time for me to go to the second-hand store. If I don't buy something for New Year's Eve, I don't find anything that I like, then it's also a win because I didn't spend any money.

This is a consignment shop so I also drop clothes off there. I take everything that we don't need anymore and I just drop it off so the owner donates probably 95% of what I bring and 5% she'll sell and I'll get 50% of the proceeds of what she sold. I take that money, I never take cash back, I always put that back onto my account and sometimes I can go shopping there and buy one or two things and get them for free, it's like magic. It's a wonderful win-win situation, win-win-win because she also donates all the stuff that I bring in so that works out super well.

Around the Holiday time, what's really good about these kinds of things is that you can also buy gifts there. I don't buy second-hand clothes as a gift, usually but I do buy small things of silver. Usually, she has in the store window, maybe a silver serving spoon or something that holds butter that's made out of silver or a sugar dish. Little tongs I bought once, they're gorgeous, for sugar cubes. Beautiful little gifts, unique items, obviously not new so I tell the person I give it to, I say, "Look, I got it at the second-hand store, at the consignment shop." I'm not embarrassed to say it, I'm actually kind of proud of it.

So look around in your area for a consignment store and you can buy really unique gifts. I bought once a crystal bottle for liqueur for a friend who likes to make their own cherry liqueur. It was the perfect gift, nothing I could have bought in any store. So have a look at that, you'll save money, you'll get kudos for being creative and you'll be saving the environment as Bea Johnson says.

Check out your consignment stores in your area. That's my tip for the week. It will save you money and it's kind of fun to do too, you might get a deal that you hadn't expected.

So go have an awesome week, everybody and go be strong!

Nov 23, 2016

Jordana is the co-founder of the direct-to-consumer subscription-based feminine care company, LOLA, and has been listed on the Forbes 30 Under 30 List for 2016.

They are offering our listeners a deep discount of 60% if you use the code STRONGWOMEN on checkout.

Visit their site at

Nov 22, 2016

This is a quick, short, and practical podcast with your brags, plus tips and tools to help you be inspired and know that you are not alone, and to set and reach your goals, however big or small they may be.

Today’s brag comes all the way from Australia from Katie Wyatt, so let’s listen.

"Hi Edie, it’s Katie Wyatt here, I’m from the podcast Empire By Design, and I love what you’re doing with The Strong Women’s Club and I just wanted to leave a brag this morning. So, I’ve done a lot of work over the last year trying to get myself on other podcasts as well as creating my own. My brag this week is I have landed an interview on one of the biggest podcasts in my country, which if you can’t tell by the accent, is Australia! I’m totally pumped about it. So, there’s my brag, it’s a small one, but a big one for me. Thanks!! Keep up the good work! "

Thank you, Katie, awesome brag!

The best feeling there is is to set a goal, even if it’s a small goal, and reach it. What a high!

So thank you for sharing it, and thank you for that gorgeous accent that you have, I love it. It always seems like Aussies have more fun, just by the way they speak, right? And I know because I lived in Australia for eight years, and they do have a lot of fun.

Let’s go on to the next tip for the week, which is to build relationships.

I went to a conference today held by Geektime, and as you can imagine, it was a tech conference.

I love tech and my husband is part of an early stage company that won the startup pitch contest, so that was really exciting!

I sat in on a lecture that was a panel of journalists, from Wired, AP, Wall Street Journal, and Bloomberg. The questions they were asked were all about how to pitch a journalist. They all said they get 500 e-mails a day, and even more if an event is coming up. They can’t possibly read all of those emails.
What did their answers have in common?

They all said that it’s important to build a real relationship with them in some way. So that means that you need to meet them at conferences, you need to follow them on their social media, you need to interact with them there, you need to notice what they’re writing about, show that you’re interested and that you’re knowledgeable.
They did have differences in how they liked to receive incoming pitches.

One journalist said, he doesn’t read any of his emails. What he wants is for you to somehow find his cell phone number and for you to call him on his telephone. So that would be important to know, if you wanted to be in the Wall Street Journal, and you were wondering why you can’t get in, this is because you have to know that journalist well enough to know that he wants you to call him on his cell phone and that he wants to go and have a coffee with you! He wants to get to know you well, relatively speaking.

Another person said no way! I don’t want anyone to call me, I want an email, and I want it to be a short email. I want it to have bullet points, with all of the relevant information in the first couple of sentences. He doesn’t even really want sentences, he wants bullet points that state why the story is important to him and why he should talk about your company.

Another journalist said that she wants you to compliment her on her work. What she meant was that she wants you to prove to her that you know her well and that you’ve read what she’s written, you can discuss it, that you are familiar with her, you know what her column talks about and what the publication needs. And she does like to be complimented on her work.

So pay attention to what you are pitching, be concise, know what the journalists are looking for, know what the publication is interested in. Wired and Bloomberg, two different things. Bloomberg wants numbers, Wired wants stories. Be familiar with what they want, build a relationship with a journalist before you ask them to write about you and your company.

Thank you again to Katie Wyatt, from Empire By Design. Thank you all for listening, and I look forward to hearing your brag!

Let us know what you’re proud of , you’ll get a big boost of confidence for doing it, and you’ll also help other women at the same time! So have a great week and go be strong! "

Nov 16, 2016

Jeanne Sullivan is passionate about delivering ideas, information, and inspiration to entrepreneurs, especially women (and a few good men); and is a fierce advocate for entrepreneurs and changing the prohibition rules in the Cannabis industry. She says it should be regulated, like alcohol.

Jeanne is a co-founder of StarVest Partners, a venture capital firm in NYC and long time tech investor.

Jeanne says:
• You have to learn how to deal with bosses and superiors of different types
• You must step up with excellence
• Speak up with your coworkers
• Don’t be nasty, be sassy!
• We must have women role models
• You are enough!!!

Jean’s TedX talk: Master the Minefield – Dealing with Bullies, Bozos and Buffoons 

Nov 15, 2016

Welcome to #SWC no. 9!

This is a quick, short, and practical podcast with your brags. Plus tips and tools to help you be inspired to know that you are not alone and to set and reach your goals, however big or small they may be. And today we have Freya Casey with her awesome brag! Let’s listen.

"Hi Edie, this is Freya Casey from First of all, let me say how much I’ve been enjoying your podcast. I’ve been listening to you for months and I’m so enjoying it. I’m getting so much motivation because I know there are other women out there who believe in their dreams, who have a vision, who want to make their lives better. Even while having a family that you can do it.

The brag that I have today is that I have been putting a lot of work into my YouTube Channel for the past year and a half, and my work has started to pay off! My work has started to pay off!

In retrospect, it seems like it just happened. I know how much work and time I have put in. The editing, the video shooting, the interaction with the community and building relationships. I want to encourage everybody to go for their dreams. And it’s like raising kids. It’s like, while you do it is seems so hard, but after you get through, it’s just like, it’s such a great feeling just to know that you have done it. So everybody, just keep on holding on to your vision and just keep doing what you do everyday.

Thank you Edie so much. You’re an inspiration and I’m looking forward to listening to more episodes. Bye! "

Thank you to Freya for showing us that success does not happen overnight. Even though it looks like it might be easy to achieve, getting a lot of subscribers on YouTube is very hard work. It’s hard work for you, and it’s hard work for everybody else that looks like they may have been an instant success when we see them on YouTube. Freya shows us that hard work and sweat is what goes in to getting all of those subscribers.

Congratulations to Freya for reaching 10,000 subscribers! That is a milestone that is brag worthy!!

Now onto today’s tip.

Today’s tip is to use power poses.

In our mastermind this week, one of the women had to prepare to be on a podcast as a guest. She is not used to speaking online or having her voice heard at all. She was quite nervous about it. So the group gave her a lot of ideas and tips about what to do ahead of time. One of those tips is power poses, which is a fantastic thing to do. I have done them before, and it works.

You may have seen Amy Cuddy’s Ted Talk about using power poses. If you have not, then go to listen to it. Her story is very inspiring. You spell her name: Cuddy.
What is a power pose? It’s when you hold your body in a high power position for a short time. And that can help you summon up an extra surge of power and an extra sense of well-being when it’s needed.

If you hold a power pose for as little as two minutes, it will stimulate an increase of testosterone, which is the hormone that helps get more power and dominance in the animal world. The poses also lower the level of cortisol, which is the stress hormone. Amy Cuddy proved this in her experiments. The results, this hormonal shift, can lead to an increase of real feelings of power and a greater tolerance for risk.

Amy Cuddy says that you really can fake it until you make it!

What are the power poses? For example, you need to take up more space. So as you stand up, be really, really tall and hold your arms up out to the sides very, very wide. You can try it, do it right now. This is what we did during the middle of the mastermind. Get up everybody right now, stand up and push out your chest. Hold your arms out wide and keep them up there. Push your arms out, your fingers out, all the way to the tips. Hold and be strong! Take up more space! Push your head up tall. Hold it for two minutes. Just do it.

If that doesn’t work for you, there is another one I want to teach you. Which is doing the same thing, standing up, you need to be tall, you need to make yourself bigger, and put your fists on your hips. Like Wonder Woman. Like Wonder Woman style. Push your chest out and be that dominant, alpha female. Do it. Hold it for a couple of minutes. Not too long, but not too short either. And really embody that bigger, stronger woman.

When should you use power poses? Whenever you feel like you need them. If you’re going to a job interview, you use it then, for example. Do it ahead of time. Even in the car park. Don’t worry about people looking at you. This is important for you, so it doesn’t matter. If you are going to be on a podcast, if you are going to speak in front of a group of people, no matter the size, and you want to gather up for yourself more energy or more strength. Then just strike up a pose, a power pose. Make yourself bigger, make yourself stronger. It’s not just a body position; it’s changing the hormones inside your body. And it will have a lasting effect that will get you through that initial stage of whatever it is that you need to do. You will make a better first impression. You want it to be a strong one. You don’t want to be weak. You don’t want to be timid. You need to be confident and strong. Strike up a power pose! Just go and do it.

Let me know when you felt like you could use a power pose.

Let me know when you did use a power pose and if it made any difference to you. I’m sure it will. I want to hear your stories.

So thank you so much for joining me today.

Thank you to Freya Casey for her awesome brag and congratulations on your 10,000 YouTube subscribers!

Now go be strong!!


Nov 9, 2016

Dr. Judy Melinek is a forensic pathologist.

Together with her husband, TJ Mitchel, she wrote a book about her first two years entitled: Working Stiff: 2 years, 262 Bodies, and the Making of a Medical Examiner.

Judy was born in Jerusalem and emigrated to New York City at the age of 5, when her father was selected for a residency in psychiatry at the Albert Einstein Medical Center; she attended high school at an Orthodox yeshiva, where her mother headed the Hebrew language and literature department. After graduating from Harvard and UCLA medical school, she switched from a residency in surgery to forensic pathology when the former proved so exhausting that she once fainted at the end of a 36-hour shift. Her new field quickly fascinated Melinek, and the journals she kept during her training are what she and Mitchell eventually rewrote into what would become “Working Stiff.”

The book documents in detail how, just two months into her residency in New York, Melinek became one of 30 doctors charged with trying to identify remains of victims of the worst terrorist attack on American soil. Over the course of many months, bodies arrived by ambulance, sometimes by the truckloads, in about 20,000 fragments, some only as small as a tooth.

Jewish values always have informed Melenik’s work. “Because of Judaism’s incredible respect for the dead, I realize how important it is that what I do has meaning, and that we’re not just doing autopsies to defile the body, even though some people accuse us of that,” she said. “We do our work with an incredible purpose — and an incredible amount of

Judy Melenik’s website:
Judy’s book: Working Stiff 


Nov 8, 2016

Today we are talking about accountability partners. What an accountability partner is, why you might choose to have one, what your role is as an accountability partner and why you need one right now.

If you're an entrepreneur or business person, you always have goals. You always want to move forwards, of course, but you work by yourself it isn’t easy to keep on track.

You might have a to-do list in your head (of course you have a list), and a calendar, all kinds of ways to keep yourself accountable. These are not the same as talking to a real person.

Somebody who is not a partner in your business.

Who should be your accountability partner?

Your accountability partner wants you to reach your goals, and you want them to reach theirs.

They must be trustworthy, first of all. They need to understand what you want. For this to happen, you need to explain to them what you want out of this partnership, in detail, and vice versa. They should not be judgmental. You don't want to have anybody looking down their nose or giving you strange comments every time you don't accomplish what you set for yourself. You want to move forwards with a friend and to be able to keep your commitment to your goals.
Choose somebody who you like and trust.

You must set clear expectations. Tell them how you’d like them to react if you don't accomplish last week's goals. Do you want them to get on your case, get mad, keep a scorecard or give you gold stars?

I have an accountability partner. She is a friend, and we talk to each other once every two weeks. We get up to date with what we've been doing, and we talk to each other about our goals in the next couple of weeks. We don't have gold stars; we don't get mad at each other, we are not judgmental, and we don't want to let each other down. She is somebody who I respect, and I want her to respect me. If I consistently don't reach my goals for the following week, then I'm kind of a loser, right? I'm failing in my eyes and I'm failing in her eyes, and I don't want that.

We also use each other for idea sharing, brainstorming, and getting creative. I give her ideas; she gives me ideas. We give motivational support to each other. I admire her work, and I think she also admires mine, and it's enjoyable to talk to each other. And you know, she's my cheerleader! She’ll tell me what a great job I’m doing, and I do the same for her. We lift each other up! If we get a little overwhelmed with our work, we're just so tired, and it's too much with families and holidays and cooking and everything else that happens in our lives, then we give each other some slack.
We may have set a goal, not reached it and we're feeling down on ourselves. And she'll say to me, "it's okay, it's absolutely fine. Of course you didn't reach it. How could you? You had five big meals to do in the last two weeks. There's no way you could've done all the extra work as well."

That makes me feel a lot better than before I spoke to her.

But if she sees that I'm kind of getting a little bit lazy, then she'll say, "You really could have done that, let's find out why you didn't." And we talk about that - why did I not reach a goal or why did she not.

Now let's talk about scheduling. It's best for you to have something steady and in your calendar every week or two, or every period that you choose, something organized.

We do it about every two weeks, and that works well for us. Every week is too much - we have so many things going on already, and I have my Mastermind of course so I don't do it every week but every two weeks works out well for both of us. We like to do a Skype call, but you could just do a regular phone call, or you could even just text each other and check in. Anything that works for you. It could be emails. We like to get onto Skype calls because we just like to be with each other, like to have fun talking to each other, so that works out best for us. Make sure you have it organized.


Nov 2, 2016

Moran Samuel is the type of person you can listen to forever. She is a powerful speaker, funny and inspirational. I know that you’ll love this episode.

Moran is a champion ParaRower. She got the Bronze medal for Israel in the 2016 Paralympic Games in Rio; the Gold medal from the Rowing World Championships in 2015; Silver in the World Championship in 2014; and came in 5th in the London Paralympic Games.

Moran is also a Pediatric Physical Therapist and the mother to a little boy.
Moran tells the story of how she became suddenly paralyzed, how her determination and outlook prevents her from being handicapped, and how the world would be a better place if it was accessible to all.

Nov 1, 2016

Welcome to #SWC No 7! This is a quick, short and practical podcast with tips and tools to help you set and reach your goals, however big or small they may be.

And brags! Today we have a brag from Brooke Davenport, and this is what Brooke has to say:

“Hello, my name's Brooke and my brag for today is I have stepped outside of my comfort zone. With prompting from Edie, I have agreed to be a guest on a podcast with someone in my industry. This is totally outside of my comfort zone, I am not one to get on a live recording and do a brag, so this is kind of cool. I'm definitely not someone that would ever have planned to get on a podcast and be a guest for a 30 to 40-minute show. But because of Edie, she encouraged me to do so. I am in a private Mastermind group with Edie. Absolutely love and look forward to every single weekly session that we do, and Edie, I just want to thank you, I want to thank you for helping me step outside of my comfort zone, and for putting on this wonderful podcast, The Strong Women's Club. So thank you to all and have a wonderful day!”

Thank you, Brooke, for saying such nice things!

I also love our Mastermind, and you're right to be proud and a little nervous to be on your first podcast. Though I know that you're scared now, but it's a little bit more like stage fright.

I know that you know that you have a lot to say about your business and it's not as hard as you think. Also hearing yourself record is a bit strange to start out with, but you get used to that quickly. And I can't wait to hear you on that podcast!

If anybody else wants to check out Brooke's website and her business and find out more about her, Brooke's website is Blinds and More (

Today’s Tip
I want to talk about a website which is an online service called Fancy Hands.
Fancy Hands provides you with virtual assistants or personal assistant services. It's very inexpensive and very, very fast.

What you do is you pay Fancy Hands a monthly fee, and you get a certain number of requests for that fee. Each request is considered about 20 minutes work. So I think I pay for six requests a month and it costs me $30 a month, so that's $5.00 per request, if I'm not wrong. And if you don't use your requests in a certain month, it's accrued to the following month, so they're not lost.

You can access FancyHands from their website dashboard on your computer, or you can use it on an app on your smartphone, you can call them, or send them an SMS, it's very very convenient.

You can do very simple things, or you can do things that are a little bit more complicated. For example, you could ask somebody to make a reservation at a restaurant for you; or you could set up a conference call through them, and they give you those services.


I use them a lot for two things:

One is I transcribe these short #SWC episodes, they do it for me. It's only one request, and they do it really quickly. I’ll finish recording it now, in the evening, send it off to them, and they'll have it back for me by the time I wake up in the morning! It's fantastic.

The other thing I use it for is for doing market research. For example, I might want to find out about women's leadership conferences. So I'll put in a request that will say, "Please research the 20 women's leadership conferences for 2016 and 2017”. I might set up a Google doc for that, or a Google sheet with the headings, or just tell them what headings to put in the Google sheet, and send it off.
And then, if it will take more than one request to complete ( a request like that would take more than 20 minutes), either I say to them in the initial request to go ahead and use as many as you like, or they automatically will write back and say, "Thank you, I've started this project, but it's going to take more than one request. I think it will take 3-4 requests". Then you have to agree, or not.

The only real minus that I see with this service is that you don't get to choose your assistant, and you can't have the same assistant every time. It's whoever answers the email. First come, first serve. So sometimes the work is done better than other times, but usually, I'm very happy with the service. Lately, I've been using FancyHands a lot, especially for market research.


Here is a link to Fancy Hands: it is an affiliate link, which means two things:

You get 50% off your first month

I will get a couple of extra requests, I think, if you use that.

To try FancyHands and get 50% off the first month click here

So, check them out, see if you like them, let me know.

And that's it for today. So have an awesome week, thanks again to Brooke Davenport for coming onto the program, and go, be strong!