The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.

Edie Berg speaks with experts about the business side of the fitness industry, how to grow your fitness business, and how businesses and corporations can use health and wellness to improve employee satisfaction and retention. Edie interviews women leaders who use health and fitness as tools for success. Currently, the Strong Women's Club is in Season 3 of production.
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The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.



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Now displaying: October, 2016
Oct 26, 2016

Mica May is the founder of May Designs and mother of three (including a son with down syndrome.)

Mica founded and is growing a multi-million dollar design and technology company, having started in the customizable notebook business.

In this episode you will learn:

That it’s important not to be afraid to fail. Fail often and fail quick.
You should ask a lot of questions, especially about why something can't’ happen
Delight your team and your customers
We ask what does success mean for you?
What is your best leadership style?
Tell a story about your product, make everyday life more magical
How having fun as part of your brand can be crucial

Mica’s webiste:

Oct 25, 2016

Thank you so much for joining me today. This is a quick, short and practical podcast with tips and tools to help you set and reach your goals, however big or small they may be.

We're in October now, coming up towards the end of the year and we can look at this time of the year in two different ways.

One is that the year is slowing down, we're coming up to the holiday season, Thanksgiving and vacations; people will be away, and you kind of wait to start new projects until the beginning of the year, until January or February. That's one way of looking at things.

The second way of looking at this time of the year is to do something different, and this is what I'm hoping that you're going to choose. This is what I'm doing now in my own mastermind. I set a 90-day goal which ends at mid-January, and I'm working hard on it, I'm not stopping. I will, of course, stop for holiday time but I'm not going to be stopping and lazing around with my goals because I don't want to miss the end of the year. I don't want to wake up and think, "Oh, 2016 just flew past and I didn't get anything done." I don't want to be disappointed as I have been in past years.

So, what I'm thinking for you is I want you to rock these next 90 days. Set a mid-January goal so that it'll take you right over the holiday season, right into the New Year. You'll be able to continue that momentum, and you'll be proud of what you have accomplished.

So split up the next 90 days as I always say into chunks, months, so even though we're mid-October now, you can go to mid-November, mid-December, mid-January. Write this down. It's crucial to write these things down. Split them into chunks of months and then split those months into weeks and make sure you set a weekly goal.

It's important to write them down, and the other thing that's important is for you to talk to somebody else about it. Don't just do it in your own head and kind of try to figure things out. Talk to a friend or talk to your partner or talk to a coach and see if these goals are challenging and realistic. You don't want them to be small because there's no point of that. They shouldn't be too big, if you continuously don't reach your goals it's disappointing and defeating, and you might just give up. That's exactly the opposite of what I'd like to happen.

So, please set up a 90-day plan for yourself. You don't need a whole mastermind for this. It can just be you and a friend and a partner or your coach and write them down, set the end date for mid-January. Get yourself through the holiday season with some energy, and you'll be amazed at the level of productivity that you'll get, and you'll be able to start that New Year with having some inertia, having some positive momentum which is what we want to keep doing.

So that's it for this week. There are no brags this week. It is turning out to be a little bit harder than I originally thought for women to get on to the program and put themselves out there and record a one minute brag. So if you think you've got in you and you've been wanting to do it, please step up. Come on over to the website at, press on that black button on the right that says, "Leave voicemail" and record a one-minute thing that you're proud of, something small that happened that you can share with the rest of us. You will inspire other women, and you will get your own boost of self-confidence; plus you'll be able to share it with other people. So please come on over and share your brags. I can't wait to hear them, and you can also prove to other women that it's not as hard or scary as it seems.

The other thing is with your 90-day plans. You can share them with me at my email, or you can share them in the Facebook group. My email is, and the Facebook group is also The Strong Women's Club. Come and share them, let us know what you're working on. If you're having trouble figuring it out, ask us. Maybe somebody in the group would have a good suggestion for you.

So thank you so much for listening. Have an awesome week. Please send in your brag and go, be strong!

Oct 19, 2016

When Nancy Frates’ son, Pete, was diagnosed with ALS in 2012, she was confused. Pete was a 27-year-old athlete and the only people she’d ever known with this disease were elderly already. Ever since that life-changing moment, she and her family have found their sense of purpose in working tirelessly to raise awareness about ALS and to stimulate funding for research.

Pete Frates inspired the ALS Ice Bucket Challenge, which quickly became a viral fundraising phenomenon.

Nancy talks to us about her family, the ways her own life has changed, and how the Ice Bucket Challenge was able to raise well over 200 million dollars.

Relevant links and resources:
Nancy Frates’ TED Talk
The ALS Association
Pete Frates’ website:

Oct 18, 2016

Welcome to #SWC #5.

This is a quick short and practical podcast with brags, tips, and tools to help you set and reach your goals, however, big and small they may be.

Today's tool tip is Canva. I know most of you have probably already heard of Canva, but in case you haven't, I thought it would be an injustice if I didn't tell you about it. I use Canva all the time. It's free, simple graphic design software. You can do all of the graphics for your blogs, social media, invitations, and presentations.

You can upload your pictures, or you can use some that they have there for a tiny free.

What's also cool now is they have an app so you can do it all from you iPhone. It's not as convenient as doing it on your desktop or your laptop, but it is possible to do some last minute changes, or if you forgot something on your graphic, you could do it on your phone. You don't have to go back to your office and use your computer.

Their website is

All of the things that I endorse and tell you about on the program are things that I use a lot.

I can't teach you how to use Canva in this 5-minute podcast, but you don't need a lesson, you can try and do it on your own. If you do want some help you can scroll down to the bottom of their webpage, there's a section there called Tutorials where you can learn shortcuts, how to build a branding kit, how to combine colors well, how to use the right font for your message, and a lot more. I do love Canva, and I think that you'll be able to use it well so go ahead and try it out if you haven't already.

Your Strong Women’s Brag!
Jan Bowen is today's bragger! And I just saw on the Women in Tech snapchat channel; they're also doing something that's called Lady Brag. So this is a great trend that we are on, and I don't know if we started it but we're definitely doing it.
Let's hear Jan Bowen, she tells us all about putting herself out there even if you feel a little bit uncomfortable about it, so let's hear it. And then you go and be strong!

"Hi, my name is Jan Bowen, and my big win is that I stretched myself by recording a course that I wrote. It was filmed last week; the course is on intuition which is something I've lived my life according to, but I never taught formally. And I went out on a limb and put together a formal course on it. It was filmed, and the response so far has been phenomenal. I have several sponsors approaching me to host it and I'm submitting various outlines to decide what my best option is in going forward for it. And I couldn't' be happier with the results. So thanks for this forum in being able to talk a little bit about how we put ourselves out there. I love what you do and what you've pulled together as a community. So thanks!"

Oct 12, 2016

Sheena Iyengar is a PhD in social psychology, a Professor at the Columbia Business School (since 1998), a former MIT School of Management faculty member, an author (The Art of Choosing), a TED speaker and more. She researches choice and decision-making and looks into three main ideas choosing, connecting and creating. Sheena is interested in who we are and how we construct ourselves – what choices we make and how we create an authentic being. Her experiments on social network analyses explores the way people build their social circle and how do we make choices about who will be our friends. Dr. Iyengar is fascinated by the power of choice, the power of connections, and the power of creativity and these are the three things she cares most about.

In this episode we talk about:
• How we present ourselves and how do we choose the people in our circles?
• Structure (who you are lumped with at school, work etc.) plays a big role in how we build our social circles. Structures that we are forced into aren’t the best places to meet new friends.
• At networking events people prefer to hang out with people they already know which is kind of contra productive.
• People need to feel an authentic connection to bond. These kinds of scenarios can be reproduced but they feel artificial.
• Can you change people’s choices?
• What makes a person authentic? What does this even mean?
• The correlation between self-disclosure and authenticity and how to getting the balance correct.
• How the present electoral race in the USA reflects decision making and what people base their choices on.
• Why her blindness is not an issue in her research or life and how she figures ways to end her limitations.
• Her present research interests on the connection between authenticity and innovation.

Resources mentioned on the podcast:
Sheena’s book: The Art of Choosing
TED The Art of Choosing
• Dr. Sheena Iyengar’s website:

Oct 11, 2016

This is a quick, short, and practical podcast with tips and tools to help you set and reach your goals, however big or small they may be.

And today we have a brag! This is the first brag, hopefully of many, and I'm so excited to have it here for you today. I am so proud of the woman who got up and had the nerve and just said something great about themselves, and I'm honored that you took the time to do it. A couple of other women have also done it, I'm just going to wait until next week to play the next one.

I'll play one every week. Today's brag is from a wonderful woman in England, and her name is Ruth Smart, she is such a rockstar. So let’s hear her brag, and then we'll talk about it.

“Hi, this is Ruth Smart. Earlier on today I stood up in a meeting at a political conference and asked a question of our Governor Minister, which was a really scary experience, and I probably made a complete mess of it, but I'm really pleased that I put my hand up and asked the question.”

Thank you so much to Ruth Smart for sending in the first ever #SWC brag!
I know some of you have been in similar situations, and I know that I have been, so why do you think it is so hard to get the nerve up to stand up in front of a room of people and simply ask a question or make a statement? It's really difficult to do.

I guess we're afraid that people are looking at us, and we don't want to look silly. We don't want to say something that's not intelligent. Or what will people even think of us? Or why are they even looking at us? If you really break it down to see if that's true, when we look at other people standing up and asking simple questions or making a statement, and that is not what we're thinking about them. We respond to them in a relevant way, according to what they're saying.

I always think of the other side of things. Think of what good will come if you do stand up and you do ask the question or make the simple statement. Others will agree with you or they will disagree with you, and then we have a situation where we have a conversation and you are the thought leader! You are the person who initiated, and people will start turning to you to further discuss it. It's such a simple thing to do. It's a little bit hard, but it's also very worthwhile.

A perfect brag for this week! I'm not going to add any more for this week. I want these episodes to be very very short, and I'm sure with time they will have a more polished format, but for now this is going to be good enough.

I just want to get it out there. It doesn't have to be perfect. I want to present these ideas and give a platform for you, for you to be able to be able to say things that you're proud of and get the confidence. And you are really going to inspire other women, as I'm sure that Ruth has with her simple statement of what she did this week.

I'm very proud of her.

I really want to hear what you have done lately and what you can brag about. So, go on over to the website at There's a black button on the right, it say's "Leave Voicemail", all you have to do is click on it. It's very simple. You have a little bit of time; I think it's up to about 90 seconds for you to record your win. You could listen to yourself afterwards to make sure it sounds like you want it to sound, but don't obsess over it, just record it and send it in and I'll play it just like we did with Ruth Smart's.

Have a wonderful week everybody. This has really made my week. Thank you again, Ruth, you really are inspiring other women to do great things just with that one small gesture. Thank you again, and go and be strong.

Oct 5, 2016

Dr. Jenn Gunsaullus is a frequent speaker about women’s sexual empowerment, couples communication, healthy relationships and body image. Dr. Jenn has an online course about desire, designed for women in long-term relationships.

In today’s podcast, the subject matter is sex. We mention some body parts and sexual acts, all in a respectful and informative way. If you do not want to hear an episode about sex, then skip over this one.


What you’ll hear in the podcast:

How to talk to your older teens about sex

How people prefer not to be in awkward situations, over discussing important subjects

How women managers are more collaborative, men are more likely to take ownership of a group

How critical thinking skills also apply to situations where sex is involved

How shame in sex makes us shut down. There is nothing positive about shame and guilt.

Links and resources:
Dr. Jenn’s website:
Dr. Jenn’s talk on Youtube: Sex & the Price of Masculinity - A Personal Story about Consent Violation
Dr. Jen’’s TEDx talk on Sexuality and Shame
Dr. Jenn’s Youtube channel: In the Den with Dr. Jenn
Dr. Jenn’s e-book: Am I Normal? A Woman’s Guide to Female Sexuality 

Oct 4, 2016

Welcome to #SWC Don’t Be Afraid to Ask

Thank you so much for joining me on #SWC. This is a quick, short and practical podcast with tips and tools to help you set and reach your goals, however, big or small they may be.

Remember to record your brag!

Click on the button that says Send Voicemail. Record a short story, something that you're proud of. Let's get used to saying how great we are!

So go ahead and do it!

I'll play it back on the show. You'll inspire other women with your story.

Don’t Be Afraid to Ask
We all know, and studies support, what's obvious: women are not promoted, nor are they paid, as much as men. That's a fact. A little while ago I read a book called "Women Don't Ask" by Linda Babcock and Sara Laschever, and they talk about this exact subject.

So read it, buy it.

You need to take action to get ahead. Put yourself out there and ask. Here are 5 points that will help you get there:

Tell yourself why you deserve what you're asking for. Mindset is everything here so get your facts in line. Do some research about the market, about your peers, about your own track record. Get those numbers ready, be prepared. Write down where you met and exceeded your goals. Where you earned more for the company, or you saved the company’s resources, you got more clients, or you made more sales. Whatever it is, know your numbers. Have those ready.

Know that getting a raise or getting this promotion will mean that somebody else will not. Whether you like it or not this is a competition, and you're in it to win it. You are not working in a vacuum. You are better than your counterparts, so don't be afraid of stating the facts. However, never ever throw your colleagues under a bus. Don't badmouth. There's no need for it. Don't blame them. But you could be potentially asked in that conversation why you and not somebody else. So know the answer to that question ahead of time.

Expect pushback. Put yourself in your boss's shoes and think about what you would say in their position to somebody asking for a raise or promotion. Again, be prepared.

Practice as if you are going to a job interview. Practice in front of somebody else. If you can't find somebody else, practice in front of your cat or your plant. Just practice a few times and this will help you not forget also what you want to say. You know even, along the lines of forgetting, it's legitimate to take in a piece of paper with notes on it for you to look at and be sure you don't forget something important. That's also perfectly fine. But go ahead and practice.

How are you going to feel if you don't ask? Are you going to resent your workplace? Are you going to resent the other people that did ask and did get what they wanted? If you really believe that you're worth more than what you're getting, go ask for it. Your job satisfaction depends on it.

If you don't ask, you will never get. Nobody is going to volunteer to give you more money just from the good of their hearts. Not usually. Go ask!

Thank you for joining me on #SWC and remember: GO BE STRONG!