The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.

Edie Berg speaks with experts about the business side of the fitness industry, how to grow your fitness business, and how businesses and corporations can use health and wellness to improve employee satisfaction and retention. Edie interviews women leaders who use health and fitness as tools for success. Currently, the Strong Women's Club is in Season 3 of production.
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The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.



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Now displaying: September, 2016
Sep 28, 2016

Carol Cox is a Democratic Party TV analyst in Florida.  She also helps women create their signature talks and to brand themselves.

In this episode you will learn:
How you must have the right network and a great platform
How women must become role models for other women
How you need to speak a lot to get good results
How you need to personalize your talks according to your audience
How women in office advocate for women’s issues and legislation
How your brand is not what you say it is, it’s what others perceive

Links mentioned in the podcast:
Carol’s site: Speaking Your Brand
Gift for The Strong Women’s Club listeners! 


Sep 27, 2016

Bring on your brag!

Click on the black button here on the right side of the page. Record a short story of something you’re proud of, something brag-worthy, no matter how small.

We need to get used to thinking how great we are!

So think of something that you’ve done that you’re proud of.

Maybe getting the kids to school on time every day this week.

Maybe you had houseguests at the same time.

Maybe you handed in your first assignment for the PhD you’re working on.
Anything big or small, let’s hear your brags! I’ll play them on the following #SWC episode. You will inspire other women with your wins!

Now for today’s tool tip!

Today’s tool is something that I have used for a long time, and I have recommended to the Strong Women’s Club private Facebook group.
The tool is called Workflowy, and their tag line is: Organize Your Brain (wouldn’t that be awesome?)

To try Workflowy, click here

Workflowy is a super-simple web app, and also an app on your smart phone which sync automatically. You don’t have to do anything, so if you’re working on your phone it will turn up on your computer and vice versa. Magic!

What it is Workflowy? It’s a bulleted list that you can use any way you wish. It’s telescopic, meaning you can go deeper and deeper into each bullet. You can turn any bullet into a new page and then that page would go even deeper in that list.
It’s a very simple program, no bells and whistles. The page is white, it’s clear, and it’s free.

On the first page you could write general titles, for example: blog posts, groceries, or vacation planning. Then under each bullet you can indent.

Each Bullet can also become a whole new page. You can then cross them off, you can share them, or delete. Very simple, very straight forward. I’ve started organizing everything on Workflowy.

Try Workflowy, click here

If you click on the links here, you get an extra 250 bullets for free, and so do I ☺

Thanks very much everybody for listening.

Don’t forget to record your brags!!

I think we are all going to love hearing each other and being inspired by each other’s small wins. And we will get to hear your voices, and meet you. Introduce yourself and tell your brag. It’s quick and easy. Don’t obsess about it just do it.

Have a really great day everybody and stay strong!

Sep 21, 2016

Ann Mahoney, who you know as Olivia in The Walking Dead, is an actress, director, author, teacher and mom. Ann knew from a very young age that acting will be her career, and has worked and studied hard to reach her present status.
Ann has written and spoken against how women are usually portrayed in media, which we also discuss in today’s show.
Ann also gives us a few tips on how to deal with nervousness before giving presentations or getting on stage, and how it’s important to keep your sense of wonder despite rejections and disappointments.

Ann is in a new TV series playing Gladys Presley starting in March 2017, and is also in a new movie entitled Same Kind of Different As Me, which also stars Renee Zellweger and John Voight.

Links and resources mentioned:
Ann Mahoney’s website
The Walking Dead: Season 7 - starts October 23rd 
Million Dollar Quartet Country - new TV series coming in March 2017 
Same Kind of Different As Me - New movie coming in February 2017 
Picture It

Sep 14, 2016

Tzameret Fuerst inspires audiences globally with her unique entrepreneurial journey in Africa, sharing how she was able to take a big idea and transform it into a global commercial and impactful reality, despite multiple roadblocks along the way.

In every challenge that Tzameret has accepted, she has faced it in a massive way to have huge impact.


In the podcast you will learn:

About Tzameret’s work and about the strategic mindset that powers it to be able to be scaled on a global level.

About how thinking small and thinking big take exactly the same amount of time, so go ahead and reach for the stars!

How you should dream big, and surround yourself with people who enable you to do it.

How being in your 40’s can be totally awesome!

How being an entrepreneur is hard, really hard, and you need to stick with it.

How you should concentrate on what you’re good at.

Tzameret is the Co-Founder and former CEO of Circ MedTech, developers of PrePex, a device that is helping the fight against AIDS in Africa, with a non-surgical procedure for adult male circumcision that markedly reduces the chances of contracting HIV.

Links mentioned in the podcast:
Tzameret presenting before a live audience of 13,000 in Washington DC
Tzameret’s TEDx talk about loneliness among the elderly
Tzameret Fuerst on LinkedIn


Sep 7, 2016

Margaret Schlachter was the first female professional athlete in the sport of obstacle course racing when she turned pro in 2012. She tells us how she started, and what made her continue even though she couldn’t finish her first race due to extreme hypothermia.

Margaret’s website Dirt In Your Skirt was the first online space for women in obstacle racing.

She has written for and been featured in Self, Shape, Trailrunner Magazine and many other media outlets as an expert in the sport of Obstacle & Extreme Racing.

Margaret is now Editor-in-Chief for Mud Run, the largest website in the world for obstacle racing. She hosts a weekly podcast called Dirt in Your Skirt - The Podcast, works with a select group of clients and continues to provide consultations and consulting to athletes and race organizations.

Resources mentioned in this episode:
Margaret’s book: Obstacle Race Training: How to Beat Any Course, Compete Like a Champion and Change Your Life
Alan Watts: The Way of Zen
Tough Mudder
Margaret’s website:

Rate and Review:
If you have a couple of minutes, it would be really nice of you to leave an honest rating and review on iTunes. It will help other women like you to find the program and for it to get noticed a little more.

Sep 2, 2016

We have something new on the Strong Woman's Club, it's called #SWC, and today is the first episode! They are going to be small mini episodes between our regular episodes with guest interviews.

I will be talking about tools and tips,things that I would like to teach and things I feel that are important to talk about. The impetuous for starting this week is that I have an important birthday, important to me. I'll be 50 and I never thought it was going to affect me in any way, but it is.

I want to share with you a few things.

One is that I have organized for myself a big birthday party and I am going to tell you why.

Mainly, it is because I love celebrations, but this time I feel like it's a good reason to celebrate.

I feel good, I am really healthy, and my children are all doing very well.

I am in love with my husband.

I am starting to do a lot of things that are exciting to me and I have this bubbling enthusiasm not very deep under the surface, and I want to dance about it!

I want to have fun!

Another reason is that two years ago when it was my husband Eyal’s 50th birthday, we couldn't celebrate. We couldn't celebrate because there was a war in Israel that summer and there was really nothing to celebrate about. And we didn't, we just didn't. Now it is a whole different year, whole different time, and everybody feels good and why not?

I heard on another podcast a couple of days ago where they said, "the good ole days are now". That is so true!

They are now, so when you look back on the good ole days, why look back? Why not enjoy it right now? Pay attention to how we are feeling. I like to appreciate what I have and I do really have a lot.

So I am having a big party at the house. It's just drinking and dancing and not much food. A lot of friends, probably close to 70 or 80 or 90 people, I don't even know. I unintentionally put a public event invitation on Facebook, so hopefully I will get a lot of friends coming and not a ton of people that I don't know. I don't really care, I just want to have lots and lots of dancing. It’s a 60's party, everyone is going to come dressed up as hippies and I am kind of excited, as you can tell.

So this is what's new in the podcast. It's not usually going to be about me, it's going to be tools and things that I can teach you.

Today's message is to enjoy life. Appreciate the good parts, make a big deal about the small things that are good.
I wanted to say, "live life to the fullest," but that's kind of big and grandiose.
The message is more, "pay attention to the beautiful moments."

I often say that to my kids. That this life is not a dress rehearsal, this is the real thing, that time is not going to come back. Use it well, appreciate it and learn from it.
Do it now, do something now. If you have a chance to do it, just go ahead and do it. Don't over think things, enjoy!

One of the things that I appreciate very much is you, my friends who listen to the podcast. I also appreciate the work that the women who are my guests do, and that I get the honor of having them here, highlighting the work that they do and being able to talk to them.

So, I want to say thank you to my listeners and to my guests and let you know that I really truly appreciate you.

I hope you enjoy these mini versions of the podcast. I am going to try and do them weekly, but if not, I will do them as often as I can. They are called #SWC, and will be tips and tricks and tools. Or something like that. I haven't polished the name yet, but it doesn't matter. It will be small pearls of wisdom from me and hopefully will be useful, something that you can use.

Thank you again, this podcast would be nothing without my guests and without my listeners, and without my editors, and I really do appreciate you. So everybody have a really great day, all of us, and stay strong!