The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.

Edie Berg speaks with experts about the business side of the fitness industry, how to grow your fitness business, and how businesses and corporations can use health and wellness to improve employee satisfaction and retention. Edie interviews women leaders who use health and fitness as tools for success. Currently, the Strong Women's Club is in Season 3 of production.
RSS Feed Subscribe in Apple Podcasts
The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, women entrepreneurs.



All Episodes
Now displaying: 2016
Dec 28, 2016

Today we have women representing different aspects of the Boca Raton Jewish community.

And they are, in order of appearance on the podcast:
• Lottie Nilsen: Director of Community Development for the Jewish Federation of South Palm Beach Country; and manager of the Jacobson Jewish Community Foundation’s scholarships and grants
• Shayndel Plotkin: Executive Director of Liumi, and the leader of this trip
• Helena Levine: Head of School at the Donna Klein Jewish Academy, in Boca Raton, Florida
• Aliza Bar Chaim: Psychologist and mental health specialist
• Linda Behmoiras: Publisher and Founder of the Boca Raton Observer
• Maryanne Altschule: Social worker and psychotherapist

Topics discusses in this episode:
• How women want to make a change in the world and in their communities
• How emotional health is vital
• How good relationships need to be taught and modeled
• How women want to liase between business, philanthropy, and their passions
• How women must feel empowered to do well
• How we are working to build bridges and partnerships with women all over the world.
• How most women tend to go through the same things in their lives

Resources mentioned in today’s episode:
Liumi Israel

The Jewish Federation of South Palm Beach County
Donna Klein Jewish Academy
The Boca Raton Observer
The Wexner Heritage Program
• The Florence Melton School of Adult Jewish Learning 


Dec 20, 2016

This week we don’t have a brag for you. But don’t be disappointed, be the one to submit the next brag and give us all the motivation each and every go-getter woman wants. Just leave us a voicemail, it’s simple and easy: click the black button on the right that says, ‘leave a voicemail’. In a quick message, tell us who you are and what you recently did that deserves that virtual high five. Be proud and share!

Lately, I’ve been hinting a lot about new things I’m up to, so it’s about time I told you all face to face, or at least ear to face, or ear to mouth, or rather mouth to ear, or whatever!....

The Strong Women’s Club is making a change. As you know, if you’ve been listening to this program for a while, I live in Israel, and yes, I am Jewish.I’ve lived all over the world, but Israel has been home for over 25 years. How I made that decision is a long story which I'll tell on another podcast episode, but what’s important to share here, is that it was my choice. It is a crazy country. And I love every moment of living here.

So yes, I am a Jewish woman living in Israel. And after focusing my podcast on strong women around the world, I want to talk more about Israel and the strong women building this country. From the financial world to startups and social activists, my goal is to provide you with even more content, Facebook live videos, videos highlighting these women and their businesses, missions, and goals.

I also want to focus on strong Jewish women around the world. I want to learn about each of you, your strengths, how you succeeded despite challenges, your journey and where you are going next. And when I say Jewish women, I mean all of you-- secular, orthodox, whatever label or non-label you are. Your voice will give us strength.

This is a chance to learn, gain wisdom, build a community and support each other, wherever you are. And while we are building each other up, I will continue to boast about my homeland and her achievements. I want you to hear about Israel, from me, a Jewish secular strong and empowered woman.

If that wasn’t a big enough change for you, here’s another one that I hope you will join me in! I am producing a virtual online conference for Jewish women, called, (drum roll please): The Strong Jewish Women’s Summit.

We are just at the beginning of our journey, building the team of women that will help me create the conference, finding the perfect speakers and sponsors who believe in our message and mission. We are building the website now, and hope to share it with you next week. The conference will be in the first quarter of 2017. So when the page goes up, you should sign up and share with your friends around the world. The conference is free and will give you the opportunity to network, find your motivation, personal growth, watch and hear from dozens of empowered strong Jewish women from all over the world and different careers and backgrounds.

Are you someone that wants to speak, be interviewed or share her success story? No travel required, it’s all online. And if you have an idea for the conference, a recommendation, or want to take part, supporting our mission or participating, write me at

For those of you interested in sponsoring, we have a variety of sponsorship opportunities.

This is a great chance to get in front of thousands of Jewish women and make your advertising mark while supporting us.

We are stronger together!

Dec 14, 2016

Elisa Parker is a talk radio host, a speaker and a visionary for women.

Elisa is the co-founder, president & host of the award winning program, See Jane Do.
She is also the co-founder & director of the Passion into Action Women’s Conference, WonderLove, TEDx Grass Valley, Raising Jane and the See Jane Do Media Lounge.

Elisa is very insightful, with many pearls of wisdom, some of which are:
Collaborate with other women Take action! Make a declaration to the world and be outrageous with it!

Look at your strengths and talents, and find out what lights you up!

Be curious

Never disregard the potential that you have

If you don’t ask, the answer is always “No”.....

You can find Elisa and the what she’s working on at

Dec 13, 2016

This is a quick, short and practical podcast with your brags, plus tips and tools to help you be inspired, know that you are not alone, and to set and reach your goals, however big or small they may be!

Today’s awesome brag is from Lori Jill Isenstadt who has a lot to be proud of!

Lori’s company is called All About Breastfeeding, which you can find at
So please check out her website, if you know somebody who just had a baby, or is about to give birth, Lori would be the right person to refer them to .

Now on to today’s tip: keep it simple!!

I love tech! I love new apps, I love new software, I love software updates, new hardware, new phones, new computers, all of it! I don’t get everything when it comes out, but mainly because then we wouldn’t have anything to eat at home, I’d have spent all my money on the latest Parrot Drone, or amazing earphones, or gorgeous new iMacs, or whatever.

I also like to research everything I use very thoroughly. If I need new project management software, for example, like I do now, then I’ll read and practise on the three leading tools so that I can make an informed choice based on my true needs, and not on only on somebody elses recommendation, which is a good starting point, but their needs are not identical to my needs, so I really only rely on myself for things like that.

But, and here is where keeping things simple comes into play: I will always choose only the most practical and simple solution for what me and my team need.

The best example of this is the Google suite of products. I’m talking about Google Docs, Google sheets, and Google calendars, mainly.

On my computer I have both Microsoft Excel and Apple’s numbers. I also have Microsoft Word, plus a great, but really complicated writing software program called Scrivener.

But I don’t use any of these. I always use a Google sheet, or a Google Doc, so that I can easily share them with my team, we can all edit them in real time, if we want, the docs or sheets are saved automatically, and I can access them quickly from any computer anywhere, including my wonderful mobile phone, which is my lovely best friend.

What can be smarter or more simple than that?

So it’s true, they may not have all of the features that their counterparts have, but I’m not doing extra heavy weight spreadsheets, and I’m not writing a novel either. I’m running a small business, and my home for that matter, and keeping it simple keeps me sane and organized.

Organization is the key here. Some of us are born organized, and for others it’s a struggle that takes lots of extra effort. On your team, you will have both types of people, both types of personalities.

So for them, and for you, keep things simple!!

That’s it for now!
Thank you so much for joining me for #SWC
Have a really awesome week!

Dec 7, 2016

Simone Anderson has an amazingly inspirational story. She underwent gastric sleeve stomach surgery and lost over 90 kg/200lbs in 11 months then went on to have a number of plastic surgery operations in order to remove lose skin and has fantastic YouTube videos documenting her progress and journey.

Simone chooses to share her story widely over the internet so that others will know exactly what is involved when undergoing gastric sleeve surgery.
She never let cyber bullies get the better of her, although they tried.

Listen to Simone Anderson’s story and you will hear grace and determination that is truly inspiring.

Nov 30, 2016

How much waste does your family produce each day?

I guarantee you it’s more than Bea Johnson’s family produces in an entire year!
Bea Johnson has launched a global movement and continues to inspire a growing community to live simply and take a stance against needless waste with the application of her 5R's: Refuse, Reduce, Reuse, Recycle, and Rot. She shatters misconceptions, proving that zero waste can not only be "stylish", but also lead to significant health benefits, and time and money savings.

Bea is the author of Zero Waste Home , a book that teaches you how to start reducing the amoung of waste you produce, and how to save money along the way.

You can find out more about Bea on her website: Zero Waste Home 

Nov 29, 2016

Hi, everybody. I'm Edie Berg and this is a quick, short, and practical podcast with your brags plus tips and tools to help you be inspired, know that you're not alone and to set and reach your goals, however big or small they may be.

Today's brag is from a wonderful woman. Her name is Shelli Warren and we are in our Mastermind together. Here's Shelli's brag.

Hi, Edie. It's Shelli Warren and I'm checking in all the way from Canada. I love connecting with you in our Mastermind group with Natalie and the other girls. I'm learning so much from you guys and I love listening to your podcast. I find the caliber of guests that you feature to be simply outstanding. Thank you for the invite to share a brag and so here's mine.

As you know, one of the ways that I connect with my membership is I host a monthly live cocktail hour where I put a fabulous woman on the hot seat and I do a live interview with her and we talk about her journey to success. So the premise is to expand our reach, make new connections and go at a much deeper level in terms of connecting with one another. A group of women who follow me from a city east of me reached out and asked me to come and host a series in their city so I did and it was a great turnout. It was a really fun night, it was a really cool location and I'm just more and more thrilled to be able to connect with my members in person.

So I'm pumped about that and to see where else it's going to go. Thanks so much! Have a fabulous week, keep up the good work in your podcast. I love it!

Thanks, Shelli for taking the time to record your brag. As you can hear, Shelli and I are friends through our wonderful Mastermind group. Shelli actually holds live events which she calls "Feminars" and you can find more about her on her website which is called She spells "connects" with an "x", so that's

As you can hear from Shelli's brag, she's been able to expand her reach, helping women outside of her immediate area so check out what Shelli has to offer on her website. Maybe you'll also be interested in working with her.

Today's tip is directly related to this week's podcast interview with Bea Johnson. As you may have heard on the show, Bea recommends reusing almost everything including clothes which is something that I've been doing for a long time.

Here in Israel, we don't really have thrift shops but there is a second-hand consignment store next to my house in Cfar Shmeriyahu where I live, and I shop there for clothes and shoes for myself and also for my daughter, sometimes. It's a little store, you need to kind of sift through everything that's there and I know that if I'm going to shop at her store, I'm going to be there for an hour, at least, more like an hour and a half. That kind of keeps me away for a long time because generally, I don't have time to spend shopping like that but every so often I do, especially if I know that I have an event coming up.

For example, New Year's Eve is coming up around the corner so I want to buy something kind of shiny and sparkly to wear which is not exactly how I usually dress but New Year's Eve is almost like a costume, so I like to wear things with sequins, really play it up a little bit, look a little Las Vegas-y. I even have a fake fur coat that I like to wear so it's time for me to go to the second-hand store. If I don't buy something for New Year's Eve, I don't find anything that I like, then it's also a win because I didn't spend any money.

This is a consignment shop so I also drop clothes off there. I take everything that we don't need anymore and I just drop it off so the owner donates probably 95% of what I bring and 5% she'll sell and I'll get 50% of the proceeds of what she sold. I take that money, I never take cash back, I always put that back onto my account and sometimes I can go shopping there and buy one or two things and get them for free, it's like magic. It's a wonderful win-win situation, win-win-win because she also donates all the stuff that I bring in so that works out super well.

Around the Holiday time, what's really good about these kinds of things is that you can also buy gifts there. I don't buy second-hand clothes as a gift, usually but I do buy small things of silver. Usually, she has in the store window, maybe a silver serving spoon or something that holds butter that's made out of silver or a sugar dish. Little tongs I bought once, they're gorgeous, for sugar cubes. Beautiful little gifts, unique items, obviously not new so I tell the person I give it to, I say, "Look, I got it at the second-hand store, at the consignment shop." I'm not embarrassed to say it, I'm actually kind of proud of it.

So look around in your area for a consignment store and you can buy really unique gifts. I bought once a crystal bottle for liqueur for a friend who likes to make their own cherry liqueur. It was the perfect gift, nothing I could have bought in any store. So have a look at that, you'll save money, you'll get kudos for being creative and you'll be saving the environment as Bea Johnson says.

Check out your consignment stores in your area. That's my tip for the week. It will save you money and it's kind of fun to do too, you might get a deal that you hadn't expected.

So go have an awesome week, everybody and go be strong!

Nov 23, 2016

Jordana is the co-founder of the direct-to-consumer subscription-based feminine care company, LOLA, and has been listed on the Forbes 30 Under 30 List for 2016.

They are offering our listeners a deep discount of 60% if you use the code STRONGWOMEN on checkout.

Visit their site at

Nov 22, 2016

This is a quick, short, and practical podcast with your brags, plus tips and tools to help you be inspired and know that you are not alone, and to set and reach your goals, however big or small they may be.

Today’s brag comes all the way from Australia from Katie Wyatt, so let’s listen.

"Hi Edie, it’s Katie Wyatt here, I’m from the podcast Empire By Design, and I love what you’re doing with The Strong Women’s Club and I just wanted to leave a brag this morning. So, I’ve done a lot of work over the last year trying to get myself on other podcasts as well as creating my own. My brag this week is I have landed an interview on one of the biggest podcasts in my country, which if you can’t tell by the accent, is Australia! I’m totally pumped about it. So, there’s my brag, it’s a small one, but a big one for me. Thanks!! Keep up the good work! "

Thank you, Katie, awesome brag!

The best feeling there is is to set a goal, even if it’s a small goal, and reach it. What a high!

So thank you for sharing it, and thank you for that gorgeous accent that you have, I love it. It always seems like Aussies have more fun, just by the way they speak, right? And I know because I lived in Australia for eight years, and they do have a lot of fun.

Let’s go on to the next tip for the week, which is to build relationships.

I went to a conference today held by Geektime, and as you can imagine, it was a tech conference.

I love tech and my husband is part of an early stage company that won the startup pitch contest, so that was really exciting!

I sat in on a lecture that was a panel of journalists, from Wired, AP, Wall Street Journal, and Bloomberg. The questions they were asked were all about how to pitch a journalist. They all said they get 500 e-mails a day, and even more if an event is coming up. They can’t possibly read all of those emails.
What did their answers have in common?

They all said that it’s important to build a real relationship with them in some way. So that means that you need to meet them at conferences, you need to follow them on their social media, you need to interact with them there, you need to notice what they’re writing about, show that you’re interested and that you’re knowledgeable.
They did have differences in how they liked to receive incoming pitches.

One journalist said, he doesn’t read any of his emails. What he wants is for you to somehow find his cell phone number and for you to call him on his telephone. So that would be important to know, if you wanted to be in the Wall Street Journal, and you were wondering why you can’t get in, this is because you have to know that journalist well enough to know that he wants you to call him on his cell phone and that he wants to go and have a coffee with you! He wants to get to know you well, relatively speaking.

Another person said no way! I don’t want anyone to call me, I want an email, and I want it to be a short email. I want it to have bullet points, with all of the relevant information in the first couple of sentences. He doesn’t even really want sentences, he wants bullet points that state why the story is important to him and why he should talk about your company.

Another journalist said that she wants you to compliment her on her work. What she meant was that she wants you to prove to her that you know her well and that you’ve read what she’s written, you can discuss it, that you are familiar with her, you know what her column talks about and what the publication needs. And she does like to be complimented on her work.

So pay attention to what you are pitching, be concise, know what the journalists are looking for, know what the publication is interested in. Wired and Bloomberg, two different things. Bloomberg wants numbers, Wired wants stories. Be familiar with what they want, build a relationship with a journalist before you ask them to write about you and your company.

Thank you again to Katie Wyatt, from Empire By Design. Thank you all for listening, and I look forward to hearing your brag!

Let us know what you’re proud of , you’ll get a big boost of confidence for doing it, and you’ll also help other women at the same time! So have a great week and go be strong! "

Nov 16, 2016

Jeanne Sullivan is passionate about delivering ideas, information, and inspiration to entrepreneurs, especially women (and a few good men); and is a fierce advocate for entrepreneurs and changing the prohibition rules in the Cannabis industry. She says it should be regulated, like alcohol.

Jeanne is a co-founder of StarVest Partners, a venture capital firm in NYC and long time tech investor.

Jeanne says:
• You have to learn how to deal with bosses and superiors of different types
• You must step up with excellence
• Speak up with your coworkers
• Don’t be nasty, be sassy!
• We must have women role models
• You are enough!!!

Jean’s TedX talk: Master the Minefield – Dealing with Bullies, Bozos and Buffoons 

Nov 15, 2016

Welcome to #SWC no. 9!

This is a quick, short, and practical podcast with your brags. Plus tips and tools to help you be inspired to know that you are not alone and to set and reach your goals, however big or small they may be. And today we have Freya Casey with her awesome brag! Let’s listen.

"Hi Edie, this is Freya Casey from First of all, let me say how much I’ve been enjoying your podcast. I’ve been listening to you for months and I’m so enjoying it. I’m getting so much motivation because I know there are other women out there who believe in their dreams, who have a vision, who want to make their lives better. Even while having a family that you can do it.

The brag that I have today is that I have been putting a lot of work into my YouTube Channel for the past year and a half, and my work has started to pay off! My work has started to pay off!

In retrospect, it seems like it just happened. I know how much work and time I have put in. The editing, the video shooting, the interaction with the community and building relationships. I want to encourage everybody to go for their dreams. And it’s like raising kids. It’s like, while you do it is seems so hard, but after you get through, it’s just like, it’s such a great feeling just to know that you have done it. So everybody, just keep on holding on to your vision and just keep doing what you do everyday.

Thank you Edie so much. You’re an inspiration and I’m looking forward to listening to more episodes. Bye! "

Thank you to Freya for showing us that success does not happen overnight. Even though it looks like it might be easy to achieve, getting a lot of subscribers on YouTube is very hard work. It’s hard work for you, and it’s hard work for everybody else that looks like they may have been an instant success when we see them on YouTube. Freya shows us that hard work and sweat is what goes in to getting all of those subscribers.

Congratulations to Freya for reaching 10,000 subscribers! That is a milestone that is brag worthy!!

Now onto today’s tip.

Today’s tip is to use power poses.

In our mastermind this week, one of the women had to prepare to be on a podcast as a guest. She is not used to speaking online or having her voice heard at all. She was quite nervous about it. So the group gave her a lot of ideas and tips about what to do ahead of time. One of those tips is power poses, which is a fantastic thing to do. I have done them before, and it works.

You may have seen Amy Cuddy’s Ted Talk about using power poses. If you have not, then go to listen to it. Her story is very inspiring. You spell her name: Cuddy.
What is a power pose? It’s when you hold your body in a high power position for a short time. And that can help you summon up an extra surge of power and an extra sense of well-being when it’s needed.

If you hold a power pose for as little as two minutes, it will stimulate an increase of testosterone, which is the hormone that helps get more power and dominance in the animal world. The poses also lower the level of cortisol, which is the stress hormone. Amy Cuddy proved this in her experiments. The results, this hormonal shift, can lead to an increase of real feelings of power and a greater tolerance for risk.

Amy Cuddy says that you really can fake it until you make it!

What are the power poses? For example, you need to take up more space. So as you stand up, be really, really tall and hold your arms up out to the sides very, very wide. You can try it, do it right now. This is what we did during the middle of the mastermind. Get up everybody right now, stand up and push out your chest. Hold your arms out wide and keep them up there. Push your arms out, your fingers out, all the way to the tips. Hold and be strong! Take up more space! Push your head up tall. Hold it for two minutes. Just do it.

If that doesn’t work for you, there is another one I want to teach you. Which is doing the same thing, standing up, you need to be tall, you need to make yourself bigger, and put your fists on your hips. Like Wonder Woman. Like Wonder Woman style. Push your chest out and be that dominant, alpha female. Do it. Hold it for a couple of minutes. Not too long, but not too short either. And really embody that bigger, stronger woman.

When should you use power poses? Whenever you feel like you need them. If you’re going to a job interview, you use it then, for example. Do it ahead of time. Even in the car park. Don’t worry about people looking at you. This is important for you, so it doesn’t matter. If you are going to be on a podcast, if you are going to speak in front of a group of people, no matter the size, and you want to gather up for yourself more energy or more strength. Then just strike up a pose, a power pose. Make yourself bigger, make yourself stronger. It’s not just a body position; it’s changing the hormones inside your body. And it will have a lasting effect that will get you through that initial stage of whatever it is that you need to do. You will make a better first impression. You want it to be a strong one. You don’t want to be weak. You don’t want to be timid. You need to be confident and strong. Strike up a power pose! Just go and do it.

Let me know when you felt like you could use a power pose.

Let me know when you did use a power pose and if it made any difference to you. I’m sure it will. I want to hear your stories.

So thank you so much for joining me today.

Thank you to Freya Casey for her awesome brag and congratulations on your 10,000 YouTube subscribers!

Now go be strong!!


Nov 9, 2016

Dr. Judy Melinek is a forensic pathologist.

Together with her husband, TJ Mitchel, she wrote a book about her first two years entitled: Working Stiff: 2 years, 262 Bodies, and the Making of a Medical Examiner.

Judy was born in Jerusalem and emigrated to New York City at the age of 5, when her father was selected for a residency in psychiatry at the Albert Einstein Medical Center; she attended high school at an Orthodox yeshiva, where her mother headed the Hebrew language and literature department. After graduating from Harvard and UCLA medical school, she switched from a residency in surgery to forensic pathology when the former proved so exhausting that she once fainted at the end of a 36-hour shift. Her new field quickly fascinated Melinek, and the journals she kept during her training are what she and Mitchell eventually rewrote into what would become “Working Stiff.”

The book documents in detail how, just two months into her residency in New York, Melinek became one of 30 doctors charged with trying to identify remains of victims of the worst terrorist attack on American soil. Over the course of many months, bodies arrived by ambulance, sometimes by the truckloads, in about 20,000 fragments, some only as small as a tooth.

Jewish values always have informed Melenik’s work. “Because of Judaism’s incredible respect for the dead, I realize how important it is that what I do has meaning, and that we’re not just doing autopsies to defile the body, even though some people accuse us of that,” she said. “We do our work with an incredible purpose — and an incredible amount of

Judy Melenik’s website:
Judy’s book: Working Stiff 


Nov 8, 2016

Today we are talking about accountability partners. What an accountability partner is, why you might choose to have one, what your role is as an accountability partner and why you need one right now.

If you're an entrepreneur or business person, you always have goals. You always want to move forwards, of course, but you work by yourself it isn’t easy to keep on track.

You might have a to-do list in your head (of course you have a list), and a calendar, all kinds of ways to keep yourself accountable. These are not the same as talking to a real person.

Somebody who is not a partner in your business.

Who should be your accountability partner?

Your accountability partner wants you to reach your goals, and you want them to reach theirs.

They must be trustworthy, first of all. They need to understand what you want. For this to happen, you need to explain to them what you want out of this partnership, in detail, and vice versa. They should not be judgmental. You don't want to have anybody looking down their nose or giving you strange comments every time you don't accomplish what you set for yourself. You want to move forwards with a friend and to be able to keep your commitment to your goals.
Choose somebody who you like and trust.

You must set clear expectations. Tell them how you’d like them to react if you don't accomplish last week's goals. Do you want them to get on your case, get mad, keep a scorecard or give you gold stars?

I have an accountability partner. She is a friend, and we talk to each other once every two weeks. We get up to date with what we've been doing, and we talk to each other about our goals in the next couple of weeks. We don't have gold stars; we don't get mad at each other, we are not judgmental, and we don't want to let each other down. She is somebody who I respect, and I want her to respect me. If I consistently don't reach my goals for the following week, then I'm kind of a loser, right? I'm failing in my eyes and I'm failing in her eyes, and I don't want that.

We also use each other for idea sharing, brainstorming, and getting creative. I give her ideas; she gives me ideas. We give motivational support to each other. I admire her work, and I think she also admires mine, and it's enjoyable to talk to each other. And you know, she's my cheerleader! She’ll tell me what a great job I’m doing, and I do the same for her. We lift each other up! If we get a little overwhelmed with our work, we're just so tired, and it's too much with families and holidays and cooking and everything else that happens in our lives, then we give each other some slack.
We may have set a goal, not reached it and we're feeling down on ourselves. And she'll say to me, "it's okay, it's absolutely fine. Of course you didn't reach it. How could you? You had five big meals to do in the last two weeks. There's no way you could've done all the extra work as well."

That makes me feel a lot better than before I spoke to her.

But if she sees that I'm kind of getting a little bit lazy, then she'll say, "You really could have done that, let's find out why you didn't." And we talk about that - why did I not reach a goal or why did she not.

Now let's talk about scheduling. It's best for you to have something steady and in your calendar every week or two, or every period that you choose, something organized.

We do it about every two weeks, and that works well for us. Every week is too much - we have so many things going on already, and I have my Mastermind of course so I don't do it every week but every two weeks works out well for both of us. We like to do a Skype call, but you could just do a regular phone call, or you could even just text each other and check in. Anything that works for you. It could be emails. We like to get onto Skype calls because we just like to be with each other, like to have fun talking to each other, so that works out best for us. Make sure you have it organized.


Nov 2, 2016

Moran Samuel is the type of person you can listen to forever. She is a powerful speaker, funny and inspirational. I know that you’ll love this episode.

Moran is a champion ParaRower. She got the Bronze medal for Israel in the 2016 Paralympic Games in Rio; the Gold medal from the Rowing World Championships in 2015; Silver in the World Championship in 2014; and came in 5th in the London Paralympic Games.

Moran is also a Pediatric Physical Therapist and the mother to a little boy.
Moran tells the story of how she became suddenly paralyzed, how her determination and outlook prevents her from being handicapped, and how the world would be a better place if it was accessible to all.

Nov 1, 2016

Welcome to #SWC No 7! This is a quick, short and practical podcast with tips and tools to help you set and reach your goals, however big or small they may be.

And brags! Today we have a brag from Brooke Davenport, and this is what Brooke has to say:

“Hello, my name's Brooke and my brag for today is I have stepped outside of my comfort zone. With prompting from Edie, I have agreed to be a guest on a podcast with someone in my industry. This is totally outside of my comfort zone, I am not one to get on a live recording and do a brag, so this is kind of cool. I'm definitely not someone that would ever have planned to get on a podcast and be a guest for a 30 to 40-minute show. But because of Edie, she encouraged me to do so. I am in a private Mastermind group with Edie. Absolutely love and look forward to every single weekly session that we do, and Edie, I just want to thank you, I want to thank you for helping me step outside of my comfort zone, and for putting on this wonderful podcast, The Strong Women's Club. So thank you to all and have a wonderful day!”

Thank you, Brooke, for saying such nice things!

I also love our Mastermind, and you're right to be proud and a little nervous to be on your first podcast. Though I know that you're scared now, but it's a little bit more like stage fright.

I know that you know that you have a lot to say about your business and it's not as hard as you think. Also hearing yourself record is a bit strange to start out with, but you get used to that quickly. And I can't wait to hear you on that podcast!

If anybody else wants to check out Brooke's website and her business and find out more about her, Brooke's website is Blinds and More (

Today’s Tip
I want to talk about a website which is an online service called Fancy Hands.
Fancy Hands provides you with virtual assistants or personal assistant services. It's very inexpensive and very, very fast.

What you do is you pay Fancy Hands a monthly fee, and you get a certain number of requests for that fee. Each request is considered about 20 minutes work. So I think I pay for six requests a month and it costs me $30 a month, so that's $5.00 per request, if I'm not wrong. And if you don't use your requests in a certain month, it's accrued to the following month, so they're not lost.

You can access FancyHands from their website dashboard on your computer, or you can use it on an app on your smartphone, you can call them, or send them an SMS, it's very very convenient.

You can do very simple things, or you can do things that are a little bit more complicated. For example, you could ask somebody to make a reservation at a restaurant for you; or you could set up a conference call through them, and they give you those services.


I use them a lot for two things:

One is I transcribe these short #SWC episodes, they do it for me. It's only one request, and they do it really quickly. I’ll finish recording it now, in the evening, send it off to them, and they'll have it back for me by the time I wake up in the morning! It's fantastic.

The other thing I use it for is for doing market research. For example, I might want to find out about women's leadership conferences. So I'll put in a request that will say, "Please research the 20 women's leadership conferences for 2016 and 2017”. I might set up a Google doc for that, or a Google sheet with the headings, or just tell them what headings to put in the Google sheet, and send it off.
And then, if it will take more than one request to complete ( a request like that would take more than 20 minutes), either I say to them in the initial request to go ahead and use as many as you like, or they automatically will write back and say, "Thank you, I've started this project, but it's going to take more than one request. I think it will take 3-4 requests". Then you have to agree, or not.

The only real minus that I see with this service is that you don't get to choose your assistant, and you can't have the same assistant every time. It's whoever answers the email. First come, first serve. So sometimes the work is done better than other times, but usually, I'm very happy with the service. Lately, I've been using FancyHands a lot, especially for market research.


Here is a link to Fancy Hands: it is an affiliate link, which means two things:

You get 50% off your first month

I will get a couple of extra requests, I think, if you use that.

To try FancyHands and get 50% off the first month click here

So, check them out, see if you like them, let me know.

And that's it for today. So have an awesome week, thanks again to Brooke Davenport for coming onto the program, and go, be strong!


Oct 26, 2016

Mica May is the founder of May Designs and mother of three (including a son with down syndrome.)

Mica founded and is growing a multi-million dollar design and technology company, having started in the customizable notebook business.

In this episode you will learn:

That it’s important not to be afraid to fail. Fail often and fail quick.
You should ask a lot of questions, especially about why something can't’ happen
Delight your team and your customers
We ask what does success mean for you?
What is your best leadership style?
Tell a story about your product, make everyday life more magical
How having fun as part of your brand can be crucial

Mica’s webiste:

Oct 25, 2016

Thank you so much for joining me today. This is a quick, short and practical podcast with tips and tools to help you set and reach your goals, however big or small they may be.

We're in October now, coming up towards the end of the year and we can look at this time of the year in two different ways.

One is that the year is slowing down, we're coming up to the holiday season, Thanksgiving and vacations; people will be away, and you kind of wait to start new projects until the beginning of the year, until January or February. That's one way of looking at things.

The second way of looking at this time of the year is to do something different, and this is what I'm hoping that you're going to choose. This is what I'm doing now in my own mastermind. I set a 90-day goal which ends at mid-January, and I'm working hard on it, I'm not stopping. I will, of course, stop for holiday time but I'm not going to be stopping and lazing around with my goals because I don't want to miss the end of the year. I don't want to wake up and think, "Oh, 2016 just flew past and I didn't get anything done." I don't want to be disappointed as I have been in past years.

So, what I'm thinking for you is I want you to rock these next 90 days. Set a mid-January goal so that it'll take you right over the holiday season, right into the New Year. You'll be able to continue that momentum, and you'll be proud of what you have accomplished.

So split up the next 90 days as I always say into chunks, months, so even though we're mid-October now, you can go to mid-November, mid-December, mid-January. Write this down. It's crucial to write these things down. Split them into chunks of months and then split those months into weeks and make sure you set a weekly goal.

It's important to write them down, and the other thing that's important is for you to talk to somebody else about it. Don't just do it in your own head and kind of try to figure things out. Talk to a friend or talk to your partner or talk to a coach and see if these goals are challenging and realistic. You don't want them to be small because there's no point of that. They shouldn't be too big, if you continuously don't reach your goals it's disappointing and defeating, and you might just give up. That's exactly the opposite of what I'd like to happen.

So, please set up a 90-day plan for yourself. You don't need a whole mastermind for this. It can just be you and a friend and a partner or your coach and write them down, set the end date for mid-January. Get yourself through the holiday season with some energy, and you'll be amazed at the level of productivity that you'll get, and you'll be able to start that New Year with having some inertia, having some positive momentum which is what we want to keep doing.

So that's it for this week. There are no brags this week. It is turning out to be a little bit harder than I originally thought for women to get on to the program and put themselves out there and record a one minute brag. So if you think you've got in you and you've been wanting to do it, please step up. Come on over to the website at, press on that black button on the right that says, "Leave voicemail" and record a one-minute thing that you're proud of, something small that happened that you can share with the rest of us. You will inspire other women, and you will get your own boost of self-confidence; plus you'll be able to share it with other people. So please come on over and share your brags. I can't wait to hear them, and you can also prove to other women that it's not as hard or scary as it seems.

The other thing is with your 90-day plans. You can share them with me at my email, or you can share them in the Facebook group. My email is, and the Facebook group is also The Strong Women's Club. Come and share them, let us know what you're working on. If you're having trouble figuring it out, ask us. Maybe somebody in the group would have a good suggestion for you.

So thank you so much for listening. Have an awesome week. Please send in your brag and go, be strong!

Oct 19, 2016

When Nancy Frates’ son, Pete, was diagnosed with ALS in 2012, she was confused. Pete was a 27-year-old athlete and the only people she’d ever known with this disease were elderly already. Ever since that life-changing moment, she and her family have found their sense of purpose in working tirelessly to raise awareness about ALS and to stimulate funding for research.

Pete Frates inspired the ALS Ice Bucket Challenge, which quickly became a viral fundraising phenomenon.

Nancy talks to us about her family, the ways her own life has changed, and how the Ice Bucket Challenge was able to raise well over 200 million dollars.

Relevant links and resources:
Nancy Frates’ TED Talk
The ALS Association
Pete Frates’ website:

Oct 18, 2016

Welcome to #SWC #5.

This is a quick short and practical podcast with brags, tips, and tools to help you set and reach your goals, however, big and small they may be.

Today's tool tip is Canva. I know most of you have probably already heard of Canva, but in case you haven't, I thought it would be an injustice if I didn't tell you about it. I use Canva all the time. It's free, simple graphic design software. You can do all of the graphics for your blogs, social media, invitations, and presentations.

You can upload your pictures, or you can use some that they have there for a tiny free.

What's also cool now is they have an app so you can do it all from you iPhone. It's not as convenient as doing it on your desktop or your laptop, but it is possible to do some last minute changes, or if you forgot something on your graphic, you could do it on your phone. You don't have to go back to your office and use your computer.

Their website is

All of the things that I endorse and tell you about on the program are things that I use a lot.

I can't teach you how to use Canva in this 5-minute podcast, but you don't need a lesson, you can try and do it on your own. If you do want some help you can scroll down to the bottom of their webpage, there's a section there called Tutorials where you can learn shortcuts, how to build a branding kit, how to combine colors well, how to use the right font for your message, and a lot more. I do love Canva, and I think that you'll be able to use it well so go ahead and try it out if you haven't already.

Your Strong Women’s Brag!
Jan Bowen is today's bragger! And I just saw on the Women in Tech snapchat channel; they're also doing something that's called Lady Brag. So this is a great trend that we are on, and I don't know if we started it but we're definitely doing it.
Let's hear Jan Bowen, she tells us all about putting herself out there even if you feel a little bit uncomfortable about it, so let's hear it. And then you go and be strong!

"Hi, my name is Jan Bowen, and my big win is that I stretched myself by recording a course that I wrote. It was filmed last week; the course is on intuition which is something I've lived my life according to, but I never taught formally. And I went out on a limb and put together a formal course on it. It was filmed, and the response so far has been phenomenal. I have several sponsors approaching me to host it and I'm submitting various outlines to decide what my best option is in going forward for it. And I couldn't' be happier with the results. So thanks for this forum in being able to talk a little bit about how we put ourselves out there. I love what you do and what you've pulled together as a community. So thanks!"

Oct 12, 2016

Sheena Iyengar is a PhD in social psychology, a Professor at the Columbia Business School (since 1998), a former MIT School of Management faculty member, an author (The Art of Choosing), a TED speaker and more. She researches choice and decision-making and looks into three main ideas choosing, connecting and creating. Sheena is interested in who we are and how we construct ourselves – what choices we make and how we create an authentic being. Her experiments on social network analyses explores the way people build their social circle and how do we make choices about who will be our friends. Dr. Iyengar is fascinated by the power of choice, the power of connections, and the power of creativity and these are the three things she cares most about.

In this episode we talk about:
• How we present ourselves and how do we choose the people in our circles?
• Structure (who you are lumped with at school, work etc.) plays a big role in how we build our social circles. Structures that we are forced into aren’t the best places to meet new friends.
• At networking events people prefer to hang out with people they already know which is kind of contra productive.
• People need to feel an authentic connection to bond. These kinds of scenarios can be reproduced but they feel artificial.
• Can you change people’s choices?
• What makes a person authentic? What does this even mean?
• The correlation between self-disclosure and authenticity and how to getting the balance correct.
• How the present electoral race in the USA reflects decision making and what people base their choices on.
• Why her blindness is not an issue in her research or life and how she figures ways to end her limitations.
• Her present research interests on the connection between authenticity and innovation.

Resources mentioned on the podcast:
Sheena’s book: The Art of Choosing
TED The Art of Choosing
• Dr. Sheena Iyengar’s website:

Oct 11, 2016

This is a quick, short, and practical podcast with tips and tools to help you set and reach your goals, however big or small they may be.

And today we have a brag! This is the first brag, hopefully of many, and I'm so excited to have it here for you today. I am so proud of the woman who got up and had the nerve and just said something great about themselves, and I'm honored that you took the time to do it. A couple of other women have also done it, I'm just going to wait until next week to play the next one.

I'll play one every week. Today's brag is from a wonderful woman in England, and her name is Ruth Smart, she is such a rockstar. So let’s hear her brag, and then we'll talk about it.

“Hi, this is Ruth Smart. Earlier on today I stood up in a meeting at a political conference and asked a question of our Governor Minister, which was a really scary experience, and I probably made a complete mess of it, but I'm really pleased that I put my hand up and asked the question.”

Thank you so much to Ruth Smart for sending in the first ever #SWC brag!
I know some of you have been in similar situations, and I know that I have been, so why do you think it is so hard to get the nerve up to stand up in front of a room of people and simply ask a question or make a statement? It's really difficult to do.

I guess we're afraid that people are looking at us, and we don't want to look silly. We don't want to say something that's not intelligent. Or what will people even think of us? Or why are they even looking at us? If you really break it down to see if that's true, when we look at other people standing up and asking simple questions or making a statement, and that is not what we're thinking about them. We respond to them in a relevant way, according to what they're saying.

I always think of the other side of things. Think of what good will come if you do stand up and you do ask the question or make the simple statement. Others will agree with you or they will disagree with you, and then we have a situation where we have a conversation and you are the thought leader! You are the person who initiated, and people will start turning to you to further discuss it. It's such a simple thing to do. It's a little bit hard, but it's also very worthwhile.

A perfect brag for this week! I'm not going to add any more for this week. I want these episodes to be very very short, and I'm sure with time they will have a more polished format, but for now this is going to be good enough.

I just want to get it out there. It doesn't have to be perfect. I want to present these ideas and give a platform for you, for you to be able to be able to say things that you're proud of and get the confidence. And you are really going to inspire other women, as I'm sure that Ruth has with her simple statement of what she did this week.

I'm very proud of her.

I really want to hear what you have done lately and what you can brag about. So, go on over to the website at There's a black button on the right, it say's "Leave Voicemail", all you have to do is click on it. It's very simple. You have a little bit of time; I think it's up to about 90 seconds for you to record your win. You could listen to yourself afterwards to make sure it sounds like you want it to sound, but don't obsess over it, just record it and send it in and I'll play it just like we did with Ruth Smart's.

Have a wonderful week everybody. This has really made my week. Thank you again, Ruth, you really are inspiring other women to do great things just with that one small gesture. Thank you again, and go and be strong.

Oct 5, 2016

Dr. Jenn Gunsaullus is a frequent speaker about women’s sexual empowerment, couples communication, healthy relationships and body image. Dr. Jenn has an online course about desire, designed for women in long-term relationships.

In today’s podcast, the subject matter is sex. We mention some body parts and sexual acts, all in a respectful and informative way. If you do not want to hear an episode about sex, then skip over this one.


What you’ll hear in the podcast:

How to talk to your older teens about sex

How people prefer not to be in awkward situations, over discussing important subjects

How women managers are more collaborative, men are more likely to take ownership of a group

How critical thinking skills also apply to situations where sex is involved

How shame in sex makes us shut down. There is nothing positive about shame and guilt.

Links and resources:
Dr. Jenn’s website:
Dr. Jenn’s talk on Youtube: Sex & the Price of Masculinity - A Personal Story about Consent Violation
Dr. Jen’’s TEDx talk on Sexuality and Shame
Dr. Jenn’s Youtube channel: In the Den with Dr. Jenn
Dr. Jenn’s e-book: Am I Normal? A Woman’s Guide to Female Sexuality 

Oct 4, 2016

Welcome to #SWC Don’t Be Afraid to Ask

Thank you so much for joining me on #SWC. This is a quick, short and practical podcast with tips and tools to help you set and reach your goals, however, big or small they may be.

Remember to record your brag!

Click on the button that says Send Voicemail. Record a short story, something that you're proud of. Let's get used to saying how great we are!

So go ahead and do it!

I'll play it back on the show. You'll inspire other women with your story.

Don’t Be Afraid to Ask
We all know, and studies support, what's obvious: women are not promoted, nor are they paid, as much as men. That's a fact. A little while ago I read a book called "Women Don't Ask" by Linda Babcock and Sara Laschever, and they talk about this exact subject.

So read it, buy it.

You need to take action to get ahead. Put yourself out there and ask. Here are 5 points that will help you get there:

Tell yourself why you deserve what you're asking for. Mindset is everything here so get your facts in line. Do some research about the market, about your peers, about your own track record. Get those numbers ready, be prepared. Write down where you met and exceeded your goals. Where you earned more for the company, or you saved the company’s resources, you got more clients, or you made more sales. Whatever it is, know your numbers. Have those ready.

Know that getting a raise or getting this promotion will mean that somebody else will not. Whether you like it or not this is a competition, and you're in it to win it. You are not working in a vacuum. You are better than your counterparts, so don't be afraid of stating the facts. However, never ever throw your colleagues under a bus. Don't badmouth. There's no need for it. Don't blame them. But you could be potentially asked in that conversation why you and not somebody else. So know the answer to that question ahead of time.

Expect pushback. Put yourself in your boss's shoes and think about what you would say in their position to somebody asking for a raise or promotion. Again, be prepared.

Practice as if you are going to a job interview. Practice in front of somebody else. If you can't find somebody else, practice in front of your cat or your plant. Just practice a few times and this will help you not forget also what you want to say. You know even, along the lines of forgetting, it's legitimate to take in a piece of paper with notes on it for you to look at and be sure you don't forget something important. That's also perfectly fine. But go ahead and practice.

How are you going to feel if you don't ask? Are you going to resent your workplace? Are you going to resent the other people that did ask and did get what they wanted? If you really believe that you're worth more than what you're getting, go ask for it. Your job satisfaction depends on it.

If you don't ask, you will never get. Nobody is going to volunteer to give you more money just from the good of their hearts. Not usually. Go ask!

Thank you for joining me on #SWC and remember: GO BE STRONG!


Sep 28, 2016

Carol Cox is a Democratic Party TV analyst in Florida.  She also helps women create their signature talks and to brand themselves.

In this episode you will learn:
How you must have the right network and a great platform
How women must become role models for other women
How you need to speak a lot to get good results
How you need to personalize your talks according to your audience
How women in office advocate for women’s issues and legislation
How your brand is not what you say it is, it’s what others perceive

Links mentioned in the podcast:
Carol’s site: Speaking Your Brand
Gift for The Strong Women’s Club listeners! 


Sep 27, 2016

Bring on your brag!

Click on the black button here on the right side of the page. Record a short story of something you’re proud of, something brag-worthy, no matter how small.

We need to get used to thinking how great we are!

So think of something that you’ve done that you’re proud of.

Maybe getting the kids to school on time every day this week.

Maybe you had houseguests at the same time.

Maybe you handed in your first assignment for the PhD you’re working on.
Anything big or small, let’s hear your brags! I’ll play them on the following #SWC episode. You will inspire other women with your wins!

Now for today’s tool tip!

Today’s tool is something that I have used for a long time, and I have recommended to the Strong Women’s Club private Facebook group.
The tool is called Workflowy, and their tag line is: Organize Your Brain (wouldn’t that be awesome?)

To try Workflowy, click here

Workflowy is a super-simple web app, and also an app on your smart phone which sync automatically. You don’t have to do anything, so if you’re working on your phone it will turn up on your computer and vice versa. Magic!

What it is Workflowy? It’s a bulleted list that you can use any way you wish. It’s telescopic, meaning you can go deeper and deeper into each bullet. You can turn any bullet into a new page and then that page would go even deeper in that list.
It’s a very simple program, no bells and whistles. The page is white, it’s clear, and it’s free.

On the first page you could write general titles, for example: blog posts, groceries, or vacation planning. Then under each bullet you can indent.

Each Bullet can also become a whole new page. You can then cross them off, you can share them, or delete. Very simple, very straight forward. I’ve started organizing everything on Workflowy.

Try Workflowy, click here

If you click on the links here, you get an extra 250 bullets for free, and so do I ☺

Thanks very much everybody for listening.

Don’t forget to record your brags!!

I think we are all going to love hearing each other and being inspired by each other’s small wins. And we will get to hear your voices, and meet you. Introduce yourself and tell your brag. It’s quick and easy. Don’t obsess about it just do it.

Have a really great day everybody and stay strong!

1 2 3 Next »