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The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, female entrepreneurs.

Edie Berg speaks with experts about the business side of the fitness industry, how to grow your fitness business, and how businesses and corporations can use health and wellness to improve employee satisfaction, retention and improve their bottom line. Edie interviews women leaders who use health and fitness as tools for success. Currently, the Strong Women's Club is in Season 3 of production.
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The Strong Women’s Club: Fitness business in depth. Health and wellness as tools for success for business women, corporations, female entrepreneurs.
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Nov 15, 2017

Founder and President of YogaFit, Beth Shaw teaches about how she is able to grow her fitness business into a multinational empire.
Beth talks about how she trusts when delegating and how flexibility and persistence are keys to success.
YogaFit is coming to Israel December 6-12, 2017.
If you would like to take those classes, or any other anywhere in the world, use the code:
strong10 to get a great discount.
Be sure to listen to the end of the program where Beth makes a professional opportunity offer that might be exactly the right thing for you.

http://www.bethshaw.com/book-now/
http://www.yogalean.com
www.yogafit.com
https://www.facebook.com/YogaFitStudios/
https://www.yogafit.com/find-yoga-teacher-training/level-one-foundations-Tel-Aviv-2500/

Nov 8, 2017

Emily Cook Harris brings power, strength and confidence to the clients of EMPOWERED. Emily teaches us:
How to grow your team and her screening process
How to let your company grow and change with your own lifestyle
How she morphed into having more remote personal fitness clients

Emily founded EMPOWERED in 2010 with the mission of empowering those she trained to be strong, confident, and have the courage to pursue their dreams - using proceeds to support education so girls' around the world could have that same opportunity. Emily personally experienced how education had the power to unlock doors and wanted to pay that forward to the next generation.


Empowered NYC (http://www.empowerednyc.com)

Nov 1, 2017

Gwen Hyatt founded DSWFitness (Desert Southwest Fitness, Inc.), Center for Continuing Education in 1980 to provide continuing education for fitness, health, rehabilitation and clinical professionals.

In 2013 Human Kinetics acquired DSWFitness! Now Gwen is a travel blogger, mountain bikes wherever and whenever she wants :)

Gwen teaches us about how to be fluid in your career, how she was able to recognize opportunities, and how she scaled from an in-person business to have a huge online education business very similar to what a lot of people are building today. She was able to do it without the help of the internet, using direct mail and other things, so you’ll learn all about that in today’s episode.

Oct 25, 2017

Amy Clover from StrongInsideOut.com. Amy conquered anxiety and depression with fitness, but took it to an extreme with over-training and an eating disorder. We talk about her streams of revenue in Strong Inside-Out and how she teaches to reframe mindset.

Oct 18, 2017

Chavonne Hodges is an NYC-bred Advertising professional by day and certified AFAA Group Fitness Instructor/ entrepreneur by night. Diagnosed with an anxiety disorder in college, Chavonne started exercising to combat her mental health disorder. As a co-creator and instructor of TrapAerobics, Chavonne strongly believes in the transformative powers of trap music and exercise.
Her love of music, fitness, and natural, good vibes inspired by her to start GrillzandGranola, her fitness/lifestyle brand, which has worked with various creative collectives, non-profits and companies like Facebook NY and Tumblr.

This episode is particularly interesting if you are starting your own fitness company and you aren’t quite sure how to go about it.
Female entrepreneurs who love something special and different, this is for you.
Building a personal brand relies on you being you.
Go do it!

You can find Chavonne at:

https://www.grillzandgranola.com
https://afterclass.classpass.com/4-inspiring-female-fitness-entrepreneurs-to-watch/
http://clickcliquenyc.tumblr.com

Oct 11, 2017

Janet Yassen is a psychotherapist, a feminist, a civil rights activist, and one of the founders of the first rape crisis centers in Boston in 1973.
If you knew you wanted to start an important center, how would you go about it? Would you do it like Janet did?

We talk about gender-based violence, about how group settings are extremely important, how she works to help people get in control of their minds, bodies and spirits.

Janet talks about how we need to face our own powerlessness often, and how it is possible to accomplish.

Oct 4, 2017

Dr. Bat Sheva Marcus is the President of the Jewish Orthodox Feminist Alliance and the Founder of MAZE Women’s Sexual Health.
After I rant about the injustice and disappointment I experience on Yom Kippur in Jerusalem this year, you get to hear the interview with Bat Sheva, where we cover her work as a leader of JOFA and as a Medical Sex Therapist at MAZE.
Dr. Marcus tells us some amazing stories of how her work has helped women.
We talk about Orthodox Judaism and sexual satisfaction all in the same sentence and program, which is for sure a winning way to go!

Drop me a line, say hi, let me know who you are. I’d love to meet you!
Be healthy and strong,
Edie

MAZE (http://www.mazewomenshealth.com/about-us/our-team/)
Jewish Orthodox Feminist Alliance (https://www.jofa.org/Who_We_Are/Leadership_and_Staff)
The Joy of Text Podcast (http://jpmedia.co/podcasts/joy-of-text/)

Sep 27, 2017

Shira Taylor Gura has developed a way to help you get through day-to-day situations that might make you anxious, fearful or angry, among other things.


Shira runs workshops and retreats, and is also the author of “The STUCK Method: Five Simple Steps to Emotional Well-Being”.
You can learn more about Shira and the STUCK Method here: http://thestuckmethod.com


Today’s podcast is taken directly from the Facebook Live interview I did in my office with Shira. If you’re interested in seeing that video, click here: The Strong Women's Club Facebook Page

Let me know who you are and what you think!
Be well and strong,
Edie

Sep 20, 2017

Shana Tova!!
Rabbi Deborah Waxman teaches us about adopting “Yes, And” in Judaism

Sweet and Happy New Year!

For the podcast this week, I talk about how I organize large dinner parties at home and the tools I use to delegate to my guests some of the cooking to make things easier. They don’t always like it…

I reflect on spirituality and what it means for me, and how my daughter, Maya, influences me.

And together we learn from Rabbi Deborah Waxman, who is the head of the Reconstructionist Rabbinical College and the Jewish Reconstructionist Communities. Rabbi Waxman is the first woman to hold these positions simultaneously.
We learn what Recontructionist Judaism is and the items that Deborah feels need urgent attention. And we get our own private lesson for the new year.

You can learn more at:
www.jewishrecon.org
www.ritualwell.org

Thank you to the Strong Women who listen to the podcast!
Have a healthy and strong year!
L’Hitraot

Sep 13, 2017

The author of “White Walls: A Memoir About Motherhood, Daughterhood, and the Mess In Between” (http://amzn.to/2xuukfk), Judy humorously writes about her life as the daughter of a mom who was a hoarder and mentally ill; how she met her husband, who has a surprising story; and about being a mother herself.

Judy is an author and comedienne, joining the two in her writing and her stage appearances, and here on this podcast!

You can find out more about Judy at http://judybatalion.com

Sep 6, 2017

Taciana Mello and Fernanda Moura from Brazil are interviewing women around the world (hey… I do that too!) about women’s empowerment, women founders and women entrepreneurs. They’re filming a documentary, gathering advice and stories from experienced female founders about their hardships, struggles and triumphs.

After they interviewed me here at WeWork Herzliya, I invited them to be on the podcast to tell their own stories. Today, we get a behind-the-scenes look into their 13 months of travel (so far), the women they’ve met and the countries they’ve been to.

How do you pack for such a long trip when most of your luggage is full of video equipment? Taciana and Fernanda tell us what they’re carrying.
What is the worse experience they’ve had on the road so far?
Listen to the show and find out!

Thank you, Taciana and Fernanda! It was great fun meeting and an honor to be part of this important project.

The Girls on the Road (https://www.facebook.com/thegirlsontheroad/)

Aug 23, 2017

Sally Becker is back on the podcast, talking about her current work and latest missions to Mosul. Sally’s charity Road to Peace really needs your help to pay for medical supplies for severely malnourished children in the war zone.


Sally tells about the most difficult mission she’s ever been on, the dangers she and the doctor accompanying her, Dr. Marino Andolina, face when there, and the extreme hardships the people suffer there from ISIS attacks.

If you visit Sally’s website: RoadtoPeace.org.uk (https://www.roadtopeace.org.uk) you will see photographs and videos of the children she has already helped to receive medical help in the US, and those for whom the help is too late.

CNN and the BBC have covered her work, which you can also see on her website.

I know it sounds as if I’m pushing for donations. That’s because I am. This is a cause where all of the funds you send go directly to the needy people. No middle man.
If you are inspired by her work, send Sally an email on the contact page on her website and let her know you appreciate her.
I appreciate you for caring.
Be well and safe everybody.

Aug 16, 2017

In today’s conversation, Karp Randel founders Robbie Karb and Jane Randel tell us about how and why they became partners, how their previous careers at Liz Claiborne LLC gave them the experience they need, and how they continue to work to make social change from inside corporations.

Jane is a co-founder in #NoMore, raising awareness about and fighting domestic violence and sexual assault.
She is also an advisor to the NFL and NASCAR regarding issues relating to domestic violence.

Robbie is on the executive board of Human Rights First, an independent advocacy organization that works to ensure that the U.S. is a global leader in human rights. She is also on the Board of Educational Alliance, an established settlement house serving the needs of the multi-generational lower Manhattan population by providing direct services around education, jobs, and overall wellbeing.


RESOURCES
Karp Randel  http://karprandel.com/
Jane Randel on the Huffington Post  http://www.huffingtonpost.com/author/jane-randel
No More https://nomore.org

Aug 9, 2017

I met Shelli Warren in my own personal mastermind group. We are now friends, mentor each other when needed, rely on each other, and will jump to help the other figure out a sticky spot in her business, or wherever.

On today’s episode, we talk about benefits of the mastermind.
Here are a few:
• Practical goal setting and follow through
• Support
• Friendship, even global friendships
• Learn to own your strengths
• Accountability
• Propels you into a higher level of performance
• High level profit planning
• Investing in a mastermind allows you to take full advantage of it, you devote your time and efforts to succeeding
• Brainstorming on your business, get creative!
• Find out where your weak points are, get ideas and advice on how to strengthen them
• Reach goals that were previously unattainable!

We also hear about Shelli’s career, and how she can help you with your own ENCORE CAREER.
Thank you, Shelli! It was great to talk to you on the podcast!

RESOURCES

www.bizchix.com
www.sheconnex.com
https://blog.linkedin.com/2016/04/12/will-this-year_s-college-grads-job-hop-more-than-previous-grads
https://www.experience.com/alumnus/article?article_id=article_1247505066959&channel_id=career_management&source_page=additional_article

 

Aug 2, 2017

I run mastermind groups, both in-person and virtually, or on-line, and I think it’s time we talked more in depth about what the benefits are, why you should definitely join a mastermind, and what goes on inside a mastermind group.
We discuss the different types of masterminds, the structure, the size, the time spent at a mastermind, how often you should meet, and if it’s necessary to pay for a mastermind for it to be effective.

I talk about the following benefits of joining a mastermind group, which include:
• Getting and giving support: usually professional support, but sometimes you might need some personal support and you’ll get it from your mastermind cohorts. You will learn about your own business by supporting others
• Accountability: Don’t underestimate the power of peer pressure, when it’s used wisely. You won’t want to let your group down by not fulfilling the goals you promised you’d meet. That accountability will move you forwards in a few months more than you’ve progressed in a year. I promise!
• Goal setting: we set reach goals each week, then meet them. We also learn to set goals that are right for us, something that we weren’t already planning on doing that week. If you don’t meet your goals, we’ll figure out why.
• New outlook on your business: your mastermind buddies will not be in the same field as you. You’ll benefit from their experiences, different to your own. And getting new eyes on your work will spark your occasionally dormant creativity.
• Your network will grow: you now, through proxy, have access to your mastermind’s network, globally. Your network just got a whole lot bigger. Use it!
• Friendship: Very quickly you will care about the other women in your group. It just happens. You are thinking about how to help them, they have helped you unconditionally, you’ve seen them struggle, they found solutions to your problems. These friendships stick even after the mastermind is over.

Listen to the podcast to hear about structure, time frames, very big and very accessible mastermind groups that you can join.
Or form one yourself!

Share this episode with a friend or two. They’ll thank you for it!

RESOURCES
https://www.forbes.com/sites/chicceo/2013/10/21/7-reasons-to-join-a-mastermind-group/#583a6725deb2
https://growtheverywhere.com/improvement/what-is-a-mastermind-group/
http://www.thesuccessalliance.com/what-is-a-mastermind-group/

 

Jul 30, 2017

This week in Israel there was a terror attack where two Israeli policemen were killed. Both policemen were Druze, so I’m going to tell you about who the Druze are.
The Druze are not Muslims, though the religion is an outgrowth of Islam that originated in the 10th century in Egypt. It also has elements of Judaism and Christianity, influences of Greek philosophy and Asiatic thought.
Due to having relatively progressive ideas for the time, such as the abolition of slavery and the separation of church and state, they were considered to be outliers and unorthodox, and were persecuted, so they became very secretive with their religion, which is still true to this day. Even to many Druze themselves, the religion is secret and mysterious.
Only special clergy called Uqqal, can study and learn all of its aspects.
Basically, their rules are: they believe in one god, they have to reject all non-Druze tenets, and they must be very loyal to the Druze community.
You cannot convert to become a Druze. And if you marry somebody who is not Druze, then you are also no longer Druze. They believe in reincarnation, so that they believe that everybody that is alive today is a reincarnation of somebody from when the religion was revealed.
The Druze don’t have a country, but they do have a flag.
They live mainly in Israel, Lebanon and Syria, and they are very loyal to the countries that they live in. In Israel, the Druze men serve in the Israeli army (whereas the Arabs, or Palestinians, do not serve in the Israeli army).
The Druze in Israel are highly respected and integrated within several political parties, even though there are only about 150,000 Druze in Israel.
The names of the two policemen murdered this week are:
Advanced Staff Sgt. Maj. Hayil Satawi, 30, who was married with a 3-week-old son; and Advanced Staff Sgt. Maj. Kamil Shnaan, 22,
May their memories be blessed.


Now we’ll tell a different kind of story:
A story about a storyteller who tells story.
Noa Baum tells her own story in a wonderful way,
She uses storytelling as an artform, as a powerful tool in education,and in business.
Noa talks about how we can use storytelling in our businesses and as leaders, to make a bigger impact and have people follow your lead.


Resources:

https://en.wikipedia.org/wiki/Druze
http://www.pewresearch.org/fact-tank/2016/03/21/5-facts-about-israeli-druze-a-unique-religious-and-ethnic-group
http://www.everyculture.com/multi/Bu-Dr/Druze.html
http://www.jewishvirtuallibrary.org/history-and-overview-of-the-israeli-druze
www.noabaum.com

Jul 26, 2017

Dr. Romy Block and Dr. Arielle Levitan are the founders of VousVitamins and the coauthors of The Vitamin Solution: Two Doctors Clear the Confusion about Vitamins and Your Health, in which they provide a common-sense, medically sound approach to using vitamins to improve your diet, exercise plan, and overall health.
Romy and Arielle look critically at the vitamin industry and commonly sold off the shelf products. They scrutinize ingredients and in clear, accessible, language, explain which vitamins and supplements can be helpful, which can be harmful, and which are altogether unnecessary; explore health topics including migraine, hair loss, fatigue, irritable bowel syndrome, hot flashes, and more; and address preventive care, providing insights on topics such as screening tests, weight loss, and preserving memory.

On the show, we discuss their reasons for going into the vitamin business, what’s different about VousVitamins, and how they manage to get so much done every day.

Resources
https://www.vousvitamin.com
The Vitamin Solution: Two Doctors Clear the Confusion about Vitamins and Your Health
(http://amzn.to/2eFD1eu)

Jul 18, 2017

What happens when things don’t go as planned?
If there’s one thing you can always count on, is things not going as you’ve counted on them to be!
So what do you do when there are conflicts and crisis?
Problems and Perils?
Do you have a Plan B in place?
What is your backup plan, or are you hoping to figure it out as you go along?
Nope! That’s not us! Not you and not me!
We are ready! As ready as possible!!
Ok ok, so what does this even mean?

What counts as a crisis?
Anything that brings on a drastic downturn in sales, in image, in the ability to earn a living, and mainly, things that we have not predicted happening when they happen and we are not prepared for them; they’ve taken you by surprise;
And you had better react quickly, or the damage will be greater and greater.

It could be a sudden change in political situation: sanctions, terrorist activity
It could be that there’s a virus stopping you from accessing your own information on the computer
It could be that your competitor came out with an amazing product, similar, but better than yours
It could be that you fired somebody now they’re out to get you on social media
It could be a natural disaster: earthquake, hurricane, snow storm, stuff like that
It could be that you put out a faulty product and you have to recall it and explain it to the world.
Or one of your employees does something unforgivable
What if your distributor has one of these things happen to them? What are you going to do??


How do you get ready?

Have a team in place, know who they are, what their roles are, have them trained properly.
Don’t forget about your core beliefs, your mission statement, especially at the time of crisis: this will guide you, give you all the answers you need when you need them.
Try to predict the unpredictable: figure out what’s most likely to happen and how you respond, once it’s happened. See what’s happened to others in the past and how they dealt with it; learn from their mistakes and their triumphs.
Insurance: Do you have insurance? Go get it! Make sure that you’re insured well, whatever that may mean for your business. But don’t ignore insurance, however boring and confusing it may be
Do you need backup equipment? Buy it.
Make sure your plan is clear and is simple: It should be clear as to when a crisis happens, and when it’s behind you, and you’re back to business as usual. Try to make these points measurable. And your fix-it plan, make it simple. So that everybody understands who goes where and when.
Keep your Plan B up to date: take a look at it at least once a year. You’ll be surprised as what’s changed in that short period of time.
Be sure you set a good example: Let your employees know you are with them, support them, and they are with you. Make sure to keep your relationship with your team solid and reliable. They must know you have their back.
Budget: Be sure to have rainy day funds ready for when you need them, because you will.
Prioritize: What comes first? What doesn’t need attention at all?


RESOURCES
https://www.mindtools.com
https://quickbooks.intuit.com/r/business-planning/what-is-a-contingency-plan-and-why-does-your-business-need-one/
https://mikeclayton.wordpress.com/2012/03/28/top-ten-things-to-build-into-your-project-contingency-plan/
https://www.theworkathomewoman.com/biz-contingency-plan/

 

Jul 12, 2017

A live, uncut podcast about what we’ve accomplished over the past 50 episodes, what went well, what can be improved and what I loved.I also talk about plans for the upcoming year, share what’s going on behind the scenes at The Strong Women’s Club, and give you a personal update as to what is going on with my family.

I hope you enjoy it!

Subscribe to the podcast, share it with a friend. You’ll be making a difference!

Thank you so much for joining me in this labor of love. I appreciate you.

Jul 11, 2017

Last week I mentioned two leadership styles:
Transformational and Transactional, but there are many different ways to define leadership personalities.

There is the definition by Lewin, which includes: Autocratic, Democratic and Laissez-faire.

There is the Blake-Mouton Managerial Grid (See on Amazon), which mixes a people-oriented style with a task-oriented style, depending on the job at hand.

There is the Path-Goal Theory, which weighs the ability of the employee with the ambiguity of the task at hand, then decides which approach to use.

A book called Primal Leadership (See on Amazon) by Daniel Goleman, Richard Boyatzis and Annie McKee talked about Six Emotional Leadership Styles: Visionary, Coaching, Affiliative, Democratic, Pacesetting and Commanding, and how each style might affect the emotions of your team members.
And there is Authentic Leadership: people who inspire trust, are open about the problems they come across, don’t ignore or hide them, and have a high level of integrity and are consistent.

Where do you fit in? How do you lead?

How do you influence, inspire, motivate, stimulate and individualise?

In an effort to simplify and to condense:
Here are four things that you can do to begin to be an authentic transformational leader.

This is how you start:

Set an example: high standards, ethical choices, excellence in character
You will develop and communicate and exciting and ambitious vision for your group, and encourage their development towards that end
You will stimulate their intellect: Foster open discussions about the vision and how you’ll get there
You will care about your team: genuine concern

Thank you for joining me,
Edie

P.S. Next week we will talk about what to do where there are problems...

Resources

Primal Leadership by Daniel Goleman, et al (http://amzn.to/2sTCuMg) - Affiliate link
https://umesorld.files.wordpress.com/2011/02/ethics-character-and-authentic-transformational-leadership-behavior-1999-bass-and-steidlmeier.pdf
https://www.mindtools.com/community/pages/article/newLDR_84.php
http://www.wright.edu/~scott.williams/LeaderLetter/character.htm
Blake-Mouton Managerial Grid (http://amzn.to/2sTCuMg) - Affiliate link

Jul 5, 2017

Dr. Nora Gold is not afraid of writing about anti-Israelism on campus, a very sensitive subject which she wrote about in her novel entitled “Fields of Exile”.
Dr. Gold also wrote “Marrow and Other Stories” which was praised by Alice Munro, and her latest novel is “The Dead Man”, which also has a deep connection to Israel.

Although a tenured professor of Social Work, Nora chose to leave academia to follow her calling as a fiction writer.
Dr. Gold is also the creator and editor of Jewish Fiction.net, an online journal that publishes Jewish-themed fiction from around the world.

We talk about how Nora chooses her subject matter and how she was able to be brave enough to leave a secure position to become an author.

You can find out more about Dr. Gold at www.noragold.com

 

Jul 4, 2017

In this 5-minute podcast episode, Edie Berg talks about two different leadership styles: Transformational Leadership and Transactional Leadership, and how entrepreneurs starting small business will be better off when adopting the Transformational Leadership style.

Resources used for this episode:

http://online.stu.edu/transformational-leadership/
https://www.mindtools.com/community/pages/article/transformational-leadership.php
https://www.mindtools.com/community/pages/article/transformational-leadership-infographic.php
https://hbr.org/2017/05/what-the-best-transformational-leaders-do

Jun 28, 2017

Although consistency in business is the secret to all success, so is creativity and knowing yourself and also not getting burnt out.

So when I traveled to Costa Rica on my off-the-grid one week vacation, I decided to also have a break from podcasting, and let myself cut loose of everything.

For a full week, no internet, no electricity and no hot water.

What does being off the grid mean? Technically, it means no outside infrastructural support.


So my husband and I were deep in the Costa Rican jungle, living in a tree house, hiking, watching the monkeys, insects, birds and other animals, while just staring out over the tree canopy to the ocean.
We also read a lot, hiked in the jungle and along the beach, saw many exotic animals and butterflies, which particularly made my hubby smile.

But why is it so important to have this type of getaway? Isn’t it enough to go on vacation, change your routine, and see someplace new?


I don’t think so. I think it’s vital to go somewhere where you have no access to internet, or TV, or your emails. Where nobody can call you, and you can’t call them. Really just cut away for a few days.


The effect isn’t immediate. It takes time for your mind and body to adjust to the new pace, to be able to open your inner doors of creativity and thoughts. Once you’re there, you’ll know it. You’ll feel excited and invigorated, with no external stimulations.
You’ll feel satisfied and curious, all at once.

On today’s podcast I talk about my latest off-the-grid getaway to the Osa Peninsula and how I felt when I got back to my office.


I talk about preventing burnout, recharging, explosive creativity and reconnecting with my partner.


Giving myself the gift of no hot water, no internet, no lights for a week.
Priceless.

Jun 7, 2017

Andrea Wolf shares her story about testing positive for the BRCA1 mutation at age 22 and having prophylactic mastectomies at age 30.
Andrea’s mother and grandmother both had breast cancer, and Andrea is able to use her personal and familial story to drive her work at the Brem Foundation.

The Brem Foundation, named after Andrea’s mother, Dr. Rachel Brem, is a nonprofit organization committed to breast cancer prevention through early detection.

Today’s podcast is about Andrea’s story, how and when to screen, what to expect if you decide to have prophylactic surgery, what breast density is and more.

Resources:
Brem Foundation: www.bremfoundation.org

May 31, 2017

Are you one of those people who love the thought of working from home, but when you try you get too distracted?

Are you feeling burnt out from your day-to-day stress, but there seems to be no end in sight?

Dr. Michal Biron is the Head of the MBA program at the University of Haifa, and her research centers around these questions, plus other daily predicaments that career women face.

In this episode you will learn:
How to battle burn-out in your team and in yourself
How to setup a home office that you can actually work in
How gender inequality affects the pay levels of both dominant and pleasant women, but each type of woman deals with this differently

Michal’s articles have appeared in the Journal of Applied Psychology, Organizational Behavior and Human Decision Processes, Journal of Organizational Behavior, Journal of Vocational Behavior, Human Relations, and International Journal of Human Resource Management, among others.

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